Miser Advertising and Marketing is an International Marketing Strategy and Branding Agency that acts as an Outsourced Marketing Department for it’s clients. Located in the San Diego, CA area, Miser Advertising and Marketing has an opportunity to stay abreast on the dynamic characteristics of marketing and how it affects business, especially in the small business environment. Since being founded in 2003 by Paul Miser, Miser Advertising and Marketing has developed many small business brands, marketing strategies, and has become a local expert in small business marketing. The Outsourced Marketing Department business model was developed in early 2007 and has since moved into the forefront of marketing strategies for many small businesses.
Hello Everyone again,
I have been deep in thought for the past few weeks about my Outsourced Marketing Department Idea and have totally revamped the image and message. For those of you who didn`t read the previous posting, I own a marketing agency and have created a new program to help small- to medium-sized businesses have their own marketing department utilizing our services. A lot of business owners don`t care about, have time for, or know where to begin when it comes to the aspect of their business. My company takes care of all the planning, implementing, executing and evaluating of the entire marketing function for these companies.
Please take a look at the New and Improved website and let me know what you all think from a small business owner perspective. The link is:
Thanks for all your help!
Thank you all for your constructive criticisms. I will definitely take it all into consideration when I go back to the drawing board. It really has opened my eyes to things that I never considered. Thank you all again, and keep checking back for FSM 2.0.
I have been doing some market research lately about how to help small to medium sized businesses. I own a small Advertising and Marketing agency and I opened it to work with the smaller businesses, but the industry has a bad wrap on price. I really don`t want the multi-million dollar accounts. I just want a small, modest shop that helps the small- to medium-sized businesses have a voice in the industry through professional marketing help.
Some of the conclusions I have come to during my research is that marketing is typically done four ways in the small business realm:
1) The owner performs the marketing which results in wasted time and lack of results through effectiveness.
2) The business hires a marketing employee which produces a narrowed focus and the same non-effective marketing campaigns.
3) They outsource different aspects of their marketing to many different companies which produces a confused message.
4) They just forget about marketing and wait for the business to come in.
With this information I have started a program that works as an "outsourced marketing department" for these small businesses at a rate between a part-time salary and full-time salary.
I guess my question for you all is, is this program of value to the many small business owners out there? Please elaborate. For more information about the program go to www.FullSourceMarketing.com. I really appreciate all your feedback.MiserAd2007-5-10 18:19:18
Get the decision makers name. Call after work hours and leave a message on the voicemail saying that you will be in area and will stop in the office at 10am the next morning. Show up and say that you have a meeting at 10am with the decision maker. Sometimes it works, sometimes it doesn`t!
There is quite a difference. Products are something tangible that customers can physically see the benefits and try the product before purchase. Services, on the other hand, are intangible. This means that the real decision making process is at the point of service. Meaning, when you market a service, you are basically selling trust and promises. If your good at that you will get the sale, but your point of service (when the service is provided) is when the customer will ultimately make up his mind. There are some ways to help "tangiblize" your intangible service though.
In Marketing we all know the 4 P`s (product, price, promotion, and placement). But when you market a service you have to add 3 more P`s.
Processes- your operations will either fail to meet or exceed the customers expectations.
Physical Attractiveness- If your customer comes to your location for the service to be provided, or if you are the only thing the customer sees, then you need to provide a certain level of physical attractiveness. This could be your office architecture and design, or the clothes that you wear.
People- Your customer service representatives, receptionist, service providers, all need to be professional and exude the branding message that you want to portray.
Marketing a service is a tough thing to do, but with the right mentality, it can be done!