I am a seven year former supervisor of Wal-Mart who has learned the "people" side of management. Presently I am dedicating my time to conduct ongoing studies in identity theft. I am also a Certified Identity Theft Specialist. If you have any questions about identity theft please let me know. I will try to answer the questions for you or find another CITRMS that can.
There is a story that I would like to share with members of startup nation.. It talks about how attraction marketing is really not a new concept. It has been around for a long time. Here it is:http://www.hooverwebdesign.com/articles ... eting.html
Note: By reading this article, it shaped how I will appy attraction marketing as a strategy in my business. ONe of the clever examples of attraction marketing are malls that provide free concerts and offered your child`s picture with Santa as a means of increasing traffic by attraction. This often lead to shoppers whose main intention was to attend these events, to accidentally purchase products from stores that are located in the mall. For instance, if a free concert was held at the mall one day at 1:00pm, this is very likely to inspire concert attendees to purchase food from the mall since it is convenient.
I learned from great leaders that every member of a team needs to be appreciated. Some leaders only appreciate their star employees or players. During an interview, Jim Calhoun 2005 NCAA Basketball champion coach stressed that it was important to appreciate every member on his basketball team. During meetings, he committed to mentioning positive things that his reserves and starters accomplished. This is what he contributed to his team’s success.
I have met several leaders that give the impression that they only express true appreciation to their star employees. They figure that it is useless expressing true appreciation to their marginal or poor performers. They either fail to express sincere appreciation or express it significantly less than they express it to their star players. This often results in them failing to reach their potential. Great leaders who have great teams are committed to make every team member feel appreciated. A great leader becomes great when they can inspire their marginal players or employees to become great. I do understand that this is challenging for many leaders; I have struggled with this mindset as a former manager. I often had carried resentment against mediocre performers on my team. But I realize this is a critical attribute in maximizing my potential in any home-based business. Mark0074/26/2009 5:03 PM
Recently, I read two articles about follow-up methods with clients. I think they offer useful suggestions on how to effectively follow-up with customers. However, I would like to get the opinion of other members about it. Is this sound advice and do you employ the same or different methods of followup?
The first article stresses how followup methods result in relationship building. In the article that is called Follow-Up is Foolproof! by Lourdes Elardo he states:"Everyone wants to feel special, valued and remembered. Our frenzied schedules often leave very little time to think about, appreciate or thank anyone in our lives, especially new contacts. However, that’s the essential ingredient to successful business relationship building. By taking the time to make someone else feel valued you make yourself stand out in a crowd, helping to build a positive rapport of trust and respect with prospective and existing clients.
To paraphrase the principles of the Law of Attraction, whatever you put out into the world is what you will get back in return. Thus going the extra mile, which might only take an extra few minutes a day, to appreciate your clients and/or prospective clients is a must to attaining your goals. Focus on giving instead of getting and remember that business relationship building takes time, organization and perseverance but it is well worth it in the end."
I also found some of Elardo`s followup up suggestions very useful:"1. Face time: Try to schedule some one on one time with clients, either over coffee or a quick lunch. Take an actual interest in their lives and they will remain loyal customers.
2. Quality assurance: Call your clients to inquire as to the quality of service they received. What worked for them? What, if anything, didn’t and could be improved upon? Most importantly, are they happy overall? Customer satisfaction is job one!
3. Remember to mark special occasions: Keep a database to track client information (online greeting card companies allow for this and will automatically remind you of your clients/prospects special occasions). Birthdays, anniversaries, baby on the way and the like, are important to your customers, so they should be important to you as well. Remember their special day with a greeting card and they won’t soon forget you!"I am not sure if all of these suggestions are practical in many industries. However, in How to Improve Your Client Followup by Brandon Cornett he makes the case for balance:"Go for a balance of automation and personal contact. Why? Because a program that`s 100% personal contact (phone calls, for example) will be exhausting to maintain. In the other extreme, a program that`s 100% automated (like a scheduled mailing program) will be too impersonal. You have to combine the two."
"You have the best chance of generating referrals during this first year. In the second and third years, you might choose to reduce the number of phone calls, while keeping the newsletter and auto-mailers going. "
Please offer any feedback regarding the advice in these two articles. Would you employ similar or different measures of follow-up? Do you think some of these followup methods are ineffective or outdated? I would appreciate your responses. Thanks.