Francis, unfortunately, there will always be risk when dealing with running your own business. It cannot be avoided. But have confidence in yourself and determination in your intentions. Subscribe to James Brausch`s newsletter for a lot of great ideas and marketing tools. He also has some great software, but while you`re on a tight budget, at least sign up for the free information. Come to think of it, he has some trial softwares with a free download. Best of luck to you!
Sign up for James Brausch`s newsletter at http://www.jamesbrausch.com. His articles are full of extremely useful marketing ideas; the do`s and the don`ts. It should give you some guidance.
PS..you may want to look at your signature on your post. There are some typo`s there.
As Bobbie mentioned, I use glyphius software to increase the effectiveness of my google ads. The improvement has been notable. You may also want to check out Artemispro.com as this will even further the effectiveness of your site. Having the right tools to promote your site can be as important as the products or services you offer. Best of luck!
Getting started in your own online business can be very intimidating. Working as a VA could be difficult due to the need to establish yourself in the market. For a quick start, I suggest James Brausch`s internetbusinessbox.com. This has everything you need to get your own business started. Where you go from there is totally up to you. The possibilities are endless. I wish you the best of luck!