Your website reflects your professionalism, its not like baked goods. Would you purchase an item from a person that sold them out of a van? Probably not, so why would I want to purchase items from a vendor who isn`t willing to spend money on their web presence. Its a sad fact but true, people judge you on your looks and your "looks" is your website.
Honestly I wouldn`t buy anything from your site, it looks like a homemade site. I always say, would you buy a TV out of the back of some guy`s van? No, then why would I purchase something from a site that hasn`t be built by a pro.A few minor design tweaks and the site could rock, the logo is very homemade looking as well.