Ok, i`m after some advice here... About 3 months ago, we finished a prototype of a new website. This website is designed for the end consumer to locate information across a variety of companies that all provide similar products. eg The website allows consumers to compare side by side all of the designs by different companies, and find the best ones that suit their needs. Each design is presented in a similar look & feel, with highly detailed specifications, photos, features lists etc. The site allows direct communication with the manufacturer`s sales team, and allows the consumer to create shortlists and narrow the search for the right design. It shows them the details where the designs can be viewed, and can even arrange a private demonstration with the local rep. The business model is that the manufacturers pay a small fee to be on the site, in terms of a once-off setup fee per design, plus then a flat monthly ongoing fee to maintain the details, access to the detailed reports about what models are being viewed the most, the number of enquiries they are receiving etc.Alright, that is enough of the background. The challenge we are finding is that every company we talk to, loves the idea, and says the industry needs something of this nature, but none of them are prepared to jump first. We have tried some incentives like no monthly fees for 3 months etc, but it seems to be something else at play here. A feeling I have is that it could be related to the fact that this industry has not really embraced the internet yet, and most of the people running these companies are old-school thinkers.I know that once we can establish a few clients, the rest will follow, it is certainly one of those industries, but it is getting the first few that we are finding difficult.So has anyone got any ideas on how we can get this thing rockin?ThanksLeddo
All great comments - that`s what I love about S.U.N.
I guess where I`m trying to get too is, does having a traditional name (like internetcompany.com) have a negative effect on a teen focus market (ie are they going to think it is created by mum & dad)?
I know that you can have what seems like a made up name and as long as you can brand it, and push hard on the brand, eventually it will stick. So in that respect, how many big players actually have a traditional name?
My partner is all for the traditional name, while i`m more leaning towards inventing a name. I`m trying to work out the pros & cons of both.
Thanks guys - you rock.
Hi, I`m looking at starting up a new web business that will compete in a global market, and predominantly aimed at teenagers and/or sports fans.I`ve been struggling with the naming of the business and I want something that is a modern and trendy name, but I`m wondering if there is any proof that these "Web 2.0" names work better than the old traditional website names.Half of me thinks that I need a name like this so it is "sticky" with the teens, but the other half of me thinks it probably doesn`t matter.Has anyone got experience/comments in this area?ThanksLeddoBrisbane, Australia