I run a creative gifting company www.CraftMyGift.com and am planning to start an ambassador program to spread the word about my company. Wanted to know from the readers of Startup Nation some of the ideas on how I can make this program successful. Some of the questions on my mind are:
- How to keep the ambassador engaged. What kind of activities can be assigned to them?
- How to compensate an ambassador?
Do share your experiences of running such programs.
Thanks for your inputs. Till now each product we have sold has added a lot of value to the customers. Many customers have written wonderful letters of appreciation to us. Since we are into the business of creating personal & unique gifts, people have also come back saying the recipient almost had a tear in the eye when they saw the gift.
We have few competitors in this area & we are priced quite low compared to them. But in terms of value I am sure we are providing equal or sometimes more value to the customers. Thats why I felt we have to really evaluate & see if we are doing the right pricing.
Digging through some old posts, I saw reference to the book "Strategies & Tacktics of Pricing" by Thomas Nagle. I am thinking of reading through that book too.
4Founders, I`ll go through your E-book too.
Will post my learnings here.
Can someone recommend a good book / audio book on pricing strategies. I know price of a product is not just determined by cost + profit margin. There is a lot more study that goes to understand the customers. I am looking for direction to understand these tactics. Regards,Jyoti Ramnathwww.CraftMyGift.comIndia
I run a creative gifting company "CraftMyGift" in India. Through we have a web presence but we are still in the initial stages of setting up our website. We plan on making our business a complete E-commerce business.
We plan to market & sell products outside India especially in US market through our website. Since this will be our first time to sell anything in US market, I need advice from you on:
- What are the best ways to catch the attention of customers online?
- What marketing tools work well?
- What kind of tools / payment mechanisms / security / shipping would the website need as a pre-requisite.
- What kind of basic support would be required by the customer ? Live Chat / 24-hr support / Email contact / Phone numbers.
Since we are in the startup phase, we might not be able to provide everything as the budgets won`t allow us so. Hence I looking at what best can we do to make a person visiting our site buy our products without any hassles or doubts.