Juvenesse by Elaine Gayle is a full line cosmeceutical skincare business based in Chicago, IL. The brand started over 20 years ago in Marshall Fields, Bloomingdales, Carson Pirie Scott and other major Department Stores. Today the brand is marketed nationally through mail order, the Internet, independent advisors/reps and upscale spa`s and salons.
Thank you for all the valuable feedback. A some comments:
I echo what is said about the audio and we had quite lengthy discussion about its usefullness. We decided to go with it largely because it is a one of a kind piece that lends itself to our branding efforts. That said, we will make it easier to turn off. Also we agree with the comment about the geotrust seal.
As a quick background point, one of our unique selling propositions is our strong tie to social responsibility and particularly the Peace Journey. Hence, the tag Skin That Cares. In a subtle way we are trying to complement our current customer base with other like minded socially responsible people (which since we have started this seems to be pretty effective). Given that there is a tradeoff between design elements, load times using flash etc., we have consciously chosen to somewhat encumber pure selling tactics in favor of image, branding, style and feel. In this light, the comment about whether this is skin care, new age or therapy could not have been more perfect since this is the perception in people we are trying to achieve.
None of the site has been prepped for SEO so far. We are currently in the process of doing all of this work and this will be included within the next 30 days.
I very much appreceiate all of you taking the time to give us feedback and we encourage any other to comment further. Thank You.
Thank you for the dialog Cookie and Smurph. These are all great issues which a little more information from me will make this either more or less confusing.
As a higher end cosmeceutical line our business would align itself with Cookie`s Deep Skew model. We intend to keep and perpetuate this model since this, coupled with our commitment to social responsibility sets us somewhat apart within the very crowded skin care marketplace.
One of the attractions of this business was that it has always had a loyal following and has certain cash flow from existing customers, while having no specific sales model we had to follow because of current contractual rep relationships. To date we have certain independent reps that we have used to help develop our program, which is currently in a beta test environment. Ideally we will end up with independent reps, the internet direct to consumer and professional reps into spas and salons. The possibility exists for channel conflict, but we`ll cross that bridge later.
I agree with the fact that MLM offers a built in continuity and growth incentive, but from I can see from a monetary standpoint, en mass, it is dissapointing. I believe we will experience high turnover and will need to continually recruit. What I am looking for is are tips on how best to set up and administer a recruitment program if anyone in this network has some ideas they`d like to share. For example, one comment has been that recruitment for this type of thing is best in rural areas, as opposed to urban areas.
Although I`ve been registered on this site for sometime, I`ve only today really had a good look at the impressive resources available. Therefore, I`ve decided to try out this forum.
I am in the process of organizing an independnet rep network to help sell my line of skincare. The network would be involved in direct sales to friends and family on a part time basis, however opportunity exists to develop a much larger business by having tables at events, home parties, etc. for those who want to work it.
While this sounds a bit like the traditional Mary Kay thing there are differences. 1) Our products are more high end
2) This is not MLM
3) We prefer, but are not specificly require that participants be the type of people interested in socially responsible causes
4) We are not looking for the reps to make a large commitment to buy products and carry inventory
My question to the group is if anyone has and can share ideas and/or experience with recruiting best practices for type of thing. To date we have had some success with one on one presentations, but now we`d like to step it up on a regional and national basis. Any replies would be most appreciated!! Juvenesse2007-6-14 18:47:29