In the Public WiFi Project, we deploy public hot-spot systems where the hotspots can be managed from a single website, and advertisements are injected into the web pages delivered to the customers at the hotspots. This allows local merchants to sponsor a local hotspot, and pay for the costs. More information can be found at www.publicwifiproject.org.
The technology hardware/firmware is packaged under BlueMarquee, and we are working at selling it as a service to other companies. Our goal is to spread free internet through an advertising sponsored model, similar to Radio and Television – advertising in the broadcast, not just the content.
My main company, Logistics Modeling Center, creates computer simulations for war (discrete event simulations). Our primary customers include Lockheed Martin and Honeywell. We create computer simulations for the maintenance of weapon systems so they can be evaluated for cost and Logistics support. My company’s website is www.logmodctr.com. The Company`s purpose is to use computer simulation for process re-engineering where it`s cost prohibitive to do in real life.
I posted a question to some colleagues in the National Speakers
Association (NSA) Northern California Chapter regarding credit card
processing. I’ve been processing credit cards for over 9 years, using
two companies - Nova and Paypal, but I didn’t have a clear
understanding of everything that was involved. Some of the responses I
received from my colleagues made me realize that many of us don’t know
what’s truly going on, and we just stick with whatever solution we
I conducted some research on this subject, and created a
presentation to explain it all. Hopefully it will help you with the
question of how to process credit cards. By the way, now that I
understand what’s going on, I’m going to change my provider and save
Here’s a couple of articles I found with some good information at:
Taming the Beast
Payment Gateway Primer
I also created a presentation that I posted on my site. It covers the basic elements of processing credit cards both online and offline, and relates them so you can shop for the best product.
I did some research today on why there is aversion to paypal. I have used it for about 5 years, and although I think it`s the best on the block, I also have an aversion that I couldn`t nail down.
It all comes to the landing page - or the page that Paypal presents for a consumer to checkout. As it turns out, Paypal first checks to see if the customer has ever accessed Paypal in the past on their computer, Paypal will present one page, and if the customer never accessed Paypal before, it presents a second page.
The way it does this is through cookies.
I cleared my cookies to see the page that`s presented, and sure enough, it`s pretty straight forward. There`s only a small message suggesting the customer join Paypal.
If a cookie exists though, this is where most of the issues come from. Paypal assumes the customer wants to pay with Paypal. Even the most techy consumer has a hard time finding the link to pay with a credit card. So if a customer gets this type of landing page, and they don`t want to pay with Paypal, they usually either give up, or call and place the order over the phone.
This recently happened to me. One of my customers asked if I can send them an invoice through Paypal. They had a paypal account, but just wanted to pay by credit card. They were so frustrated, they finally called me and gave the card info over the phone. If I hadn`t had a merchant account that allowed me to process the card, I would have been out of luck.
I did confirm that many others have a problem with this landing page issue. If you`ve found a way to overcome this, please let me know.
I just checked out the Amazon solution, and it appears even worse! It seems as though your customers MUST have an Amazon account to pay for their order. Great for customers with an Amazon account. For customers without, I`m guessing they`ll have to go through the process of creating an Amazon account just to pay for your product (talk about barriers to the sale). Please correct me if I`m wrong - or more importantly, check it out for yourself too.
www.jimcarrillo.comJimCarrillo9/25/2008 12:19 AM
For many people, this is going to sound cheezy, but I`ve made my own business cards ever since I started my first company in 1994. I still use this method today as well - even though my company can more then afford buying cards in bulk.
As I create new companies, or even just new projects in my company, I always find my self in need of a new card. Either my title changes, I`m promoting a new product, or join a new organization. You shouldn`t have to print 100 cards when all you need is 10.
This is not one of those perforated edge things - I actually worked with a printer to understand exactly how cards are printed. With today`s digital presses, you no longer have to run large quantities to get high quality at low cost.
It starts with a power point template I developed over the years. I then have it printed on very specific paper at Office Max (special gloss card stock) in full color. When all is said and done, cost is $0.12 per card, and you only need to create 12 cards at a time.
I`ve posted a blog entry on my site: http://JimCarrillo.com , I explain exactly how I do this, and I even demonstrate how I cut the cards. You`ll learn EVERYTHING you need to print quality business cards (again, not the perforated stuff), and represent your company well.
I`ve also attached two files to the post.
1. Powerpoint template for business cards
2. Exact wording for email to send to Office Max for printing.
Regardless of how you get cards, the most important thing is never go to an event without some type of card - it`s pretty bad if you have to say, "I`m still waiting for my cards to be printed." That in itself says alot about your company.JimCarrillo9/23/2008 11:29 PM