It is print. What I need help with is how to approach companies to get them to purchase the ad space. Basically, the equivalent of how a Coffee News or any other local publication gets their advertisers to advertise. Do I have to walk in to each business and ask in person?, have copies?, what? We are working full time jobs and have young families, so we'd like to be able to maximize our time.
Okay guys, I'll confess. I am terrible at sales. I'm much more of an operations type of person. My friend and I are starting a monthly publication. Basically a quick read that goes in restaurants and waiting rooms, etc. The problem I am running in to is exactly how to get advertisers to, well, advertise.
The plan we have seems pretty solid to me and we're not asking too much in my opinion to advertise. The problem is finding the people to advertise. I am strapped for time, so inperson is difficult for me to do right now. Anything else work as I'm not having much luck with emailing or calling.
Okay, that's good to know. That's in the right direction. Basically I'm looking at a company that has contract sales reps in place. What I'm trying to decide is why buy from them instead of just going online and buying the same item at the same price or maybe cheaper.
I don't want to buy a company if the main sales channel is not of importance to the customers.
I'm just trying to find justification for sales reps as that more or less is what makes the company I am looking at. Not comparing using sales reps to online marketing. I'm looking more at my potential reps being more valuable than my potential competitor's websites. Not selling custom designed software, so no true technical selling. While more technical than the average person understands, it's common knowledge to the people in this industry.
Okay, so I am looking at a business. As information is readily available on the internet, why would someone buy through a sales rep instead of just going on the internet and price matching until they found the cheapest price?
As a business buying something sold through several people, why go this route? Are you looking for the rep to know better and be able to tell you what you need? Are you required by your business to buy through approved companies and not just off the internet? Scared of being scammed? Expecting the relationship to help in a bind? Trying to buy on credit instead of upfront?
Any comments you can provide for the internet or a b2b sales rep is greatly appreciated.
It's not computers, but think of it the same. I can buy a HP laptop 500 different places. Why supply my office through a company, not just going online and getting them initially.
Just a thought, but you might want to see about having some of the other websites list your products. You'll give up a good portion of money on a sale, but it would still be a sale. Or, maybe furniture company sites.