The central meaning or theme; the main idea. The choicest or most essential part of a concept.
1. A highly entertaining, informative web video that communicates the essence of a brand, product, service or idea. 2. The name of the friendly, creative company that produces gisteos.
Using an "explainer video" or animated marketing video on your home page (and social media and other sites) can be very effective in pitching your brand, product or service.
We create videos that "get to the gist" of what you're all about in an entertaining, engaging way. You can check out our site at www.gisteo.com.
As a creator of marketing videos, I'm biased of course however here are some indisputable facts about online video for you to consider:
Online video fast facts:
*Users remember 58% more by watching video vs. just reading alone
*Nearly 60% said they would watch video previous to reading text on the same webpage
*Online retail shoppers who watch video spend about two minutes more on that site and are 64% more likely to buy compared to others
*In 2011, 45% of small businesses grew their budget for online video, up from 2010 by 17%
*From 2005 to 2010, online video grew at a rate of 910%
*60% of all web traffic comes from online videos
*73% of online retailers display videos on their websites
*Consumers who watch product videos are 85% more likely to buy products compared to those who do not watch
*A video in Google’s index is 53 times more likely to appear on the first page search results
Sources: comScore, eMarketer.com, Internet Retailer, Forrester and Ad-Ology