My partner, Don and I started GraphiColor in 1984, assisting companies with the production of corporate and event signage and trade show displays. We specialize in helping companies effectively tell their story through marketing-driven text, great visuals, and cost-effective portable and modular display systems.
I agree with both Matts. The confidence factor is huge and one doesn`t have to be beautiful to be attractive to others.
As a middle-aged business owner, I dress to look professional, rather than wear something that would distract from what I was trying to accomplish. Of course, I wouldn`t be caught dead without my lipstick and mascara.
I believe that we do respond more warmly toward attractive people, especially of the opposite sex.
Well, Pokemon…Are you overwhelmed with all of this good advice?I’ve been in the trade show industry a long time and the amount of valuable information you have received would have taken years to learn otherwise. Just a couple more tips: The rule of thumb with a 10x10 booth is to have no more and no less than two people staffing your booth. Make sure they have prepared some ice breakers such as “What brings you to the show today? Are you finding everything you are looking for at the show", etc. Don’t have you staffers stand too close to the aisle – just close enough to read name tags and off to the side so the visitors feel comfortable entering your booth. Studies have shown that the majority of exhibitors actually do not follow up with their leads. I believe this is because when they get back to the office, they are overwhelmed catching up with their work and with the amount of leads to handle. I highly recommend that your staffers ask a short but specific list of questions to qualify the attendees and after they leave the booth rate them in order of importance. When they get back to the office they can start contacting the hottest prospects first. That is why I am not in favor of having a raffle or give-away in your booth. Good luck!