Wow, I love the site! You`ve done a great job.It will take some time for your online marketing efforts to bear fruit so stay focused on that and you will succeed. The site is new and hasn`t been indexed by Google as far as I can tell. And yes you need to consider SEO and exploring online marketplaces where you can show your waresAlso, make sure you have an offline strategy to market the site, as some members have suggested. Often an Old School approach can enhance your online approach.The only thing that bothers me about the design is the big gap in the banner between your logo and the photography of the pieces on the far right. Maybe you should consider putting a tagline or your Unique Selling Proposition in big attractive letters.Also, some of the pixelation in the graphics stand out because everything else is presented so beautifully. See what you can do about that.All in all, you`ve done a tremendous job and I congratulate you.Godspeed.
Hey there,The site needs some work. Cartess hit on the #1 issue which is that your visitors are probably having a tough time figuring out what exactly you sell. In E-commerce you simply cannot afford to have your visitors be confused or not know exactly what you do and how you can help them. Remember, they are just seconds and a single click of the mouse away from leaving your site. In fact, I have something I call the "Five Second Web Test." After the page loads you have 5 seconds to accomplish 3 specific things:(1) Identify your company(2) Clearly identify what you sell(3) Clearly articulate why people should buy from youI know that`s a tall order but let`s face it. Conversion rates online are notoriously low and you have to be clear and provide visitors a compelling reason to buy or engage with your company on some level. I also think the site could use a re-design. There are too many graphical elements on the page and too many unfocused choices. People crave simplicity and order and the site right now is just too busy. For some inspiration, check out this site which I think is effective:http://www.finestationery.comGodspeed,-Danny
I would NOT quit your job until you have accomplished 3 things. The first is to read a book called "E-Myth" by Michael Gerber. The second is to write a Business Plan and get the help of an accountant for the financial projections part of the plan. And 3rd, to save money to get you through at least 6 months, and preferably 9 months or more, during which you may very well be getting $0 income!Please spare yourself the pain and suffering, and even heartache, that can ensue from just jumping into a business without really knowing what you are getting into.The advice I am offering you has the potential to save you years of work and thousands of dollars and I hope you`ll heed it.Good luck!
Yes, you need to look into permission based marketing program. There are services such as Constant Contact, Intellicontact and MailerMailer that can help you capture and manage E-mails.Using those services, you can put a very brief form on your home page and any emails entered will be automatically added to your list. Then you can stay in touch with those folks and build a long-term business relationship.The services also automatically manage "bounces" unsubscribes, etc. And yoy get a host of reports so you can track the effectiveness of your campaigns.Hope that helps.