Many of our designers clients exhibit at local and national home improvement and design shows at convention centers.
We are doing that too.
It is only $2-3k but the exposure is massive.
You also have to sound and look excited about your product.
Don't get suckered in by the online ONLY. Diversify by real world tactics.
If you can't exhibit, go to every show you can and learn from others. Also leave your business cards and freebies.
MySpace? Is it still alive? I'm surprised to see all that Alexa traffic to it.
Don't forget Digg and the new Bing social. It's in its infancy but it's growing fast.
Google + is still so awkward. I never understood why you need to create a personal page before you can create a "page".
MIchael, this is a very generic question.
There a few areas to look into and each one has it's own answer based on your local codes, suppliers and local market.
You probably need to start with:
Business plan: You need to at least draw down some numbers based on your competition. If you don't plan to ask for a load your business plan can just be for yourself and not super detailed. You need a framework, know what to expect.
The product: do you have your supplier already? Research prices in your area and in similar businesses.
Permits: Your town will have its own specific requirements since you are basically selling food. They MAY require an insurance.
IRS: You will need a tax ID to report your sales.
CC Charges: You will need a merchant account to accept different types of payments.
What have you done so far?
It really depends on who you want to listen to.
After year of being involved with our website I've learned that there are too many versions. The goo version with it has to be take with boulders of salt, since they have to satisfy their shareholders.
There the SEO servicers' version.
There is your version. You, like us, have to put yourself in the shoes of the user and understand what and how content is displayed. The only thing i know works is the creation of a blog and constant addition on both sides of your site.