So I know that Craiglist would be worth a lot of money because of the user base but it was mentioned that they "generate" a lot of money. My thought was that they could make some dough if they were to sell it. How do they generate money?
So, if I have an idea for an advertising revenue based website, how do I start putting together the numbers? How many visitors should I expect (how do I find out my competitors numbers?)? How much ad money can I generate (how much do my competitors generate?)?
I have a question to add to the conversation. I am researching a similar website. The site I am proposing has no direct competitor... it would be the first of it`s kind in the market I`m working in. How do I find out what other major sites in the same market are generating from their ad revenue?
I am in the research stage of starting a site based on ad revenue as well. Like any entrepreneur, I believe that my idea will be a hit. But I need to do some market research. I do not know where to start in finding numbers... how many visitors can I expect? How much will advertisers pay?
Can anyone recommend any resources as far as books or websites that could help me get started?