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I think the key point you made above is A FEW. Sales is a numbers game. You will need to talk to as many people as possible to drive you sales. Just remember every NO you get will bring you closer to a YES. Another element is why should someone by from you. What is your value proposition. Do you have some examples of your work that you can show someone at an instant. What is your turnaround time. You should think about all the great reasons someone would want to buy from you before you approach them. That should give you more confidence when you talk to people and they will feel good in turn about talking to you.
Have you tried to generate sales through the web. Since you are selling websites many people go to search engines to find services they need. A cheap way to garner this traffic is to SEO your website so people can find you.
Best of luck!
Are these salespeople going to be commission based or on salary? That makes a huge difference. Since they are working remotely you will not have much control if they are only on commission. You will have to find go getters that want to make things happen. If they are on salary the managment style will be different. You have more control because you are sending them a check regardless if they bring in sales intially. Before you start to manage the biggest part of your challange is finding the right people. Sales is normally a high turnover position unless you really are good at recruiting. You need to know what interview questions to ask to see what the are really made of. An example would be:
In your last position tell me about your day. How many cold calls did you make? How many appointments did you go on?
You would be suprised how different the answers will be to this question.
After you have identifed your team you should set up activity protocols. What are your target customers? How many calls per day do you want the person to make? What are the ramp up quotas? Things like this will give clarity to your sales team.
Daily check ins work really well to to drive activity. Again, knowing what questions to ask are critical here.
Last, having a though out sales plan really helps to stay focused and have your team understand the company goals.
If you need any other help please let me know!
Getting a webiste on the web can be cheap and effective. Using SEO strategies to get your site listed in the search engines can get you a lot of interest but, takes time. There is a lot of information about SEO on the web. It takes time but its all worth it when the eyeballs are on your site and your business!
Breakouttools1/19/2009 10:19 PM
You mentioned in your post about an answering service. This is one of the most cost effective ways to have a live person answer the phone. You can then have a much better chance of getting you messages. Always do due diligence on the provider you choose and check them out before committing. Once item to ask them is average time before the call is answered and how long are average hold times.