Perhaps the most important -- and inexpensive -- strategy is to rank high for your preferred keywords on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines send robot "spiders" to index the content of your webpage, so let's begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about. This approach is called "search engine optimization," abbreviated as SEO.
For those not familiar with Tesco, they are a grocery retail chain that was looking to grow its business in South Korea without adding additional stores. So they decided, that since South Koreans are busy enough, they would bring to the store to them, thereby making it easier for people to buy their groceries on their time, during their daily routine and thus save them the trouble of coming into the actual store. Tesco created virtual stores at subway stops in South Korea. Consumers could “walk the aisles” as if they were actually in a store, viewing images of products arranged just as they would in the store itself. Using QR technology, people could scan the codes of the products they wished to buy, place them in a virtual shopping cart and their order would be delivered right to their door that same night. According to the company, as a result of this campaign, Online registrations increased by 76% and online sales increased by 130%
Banner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising on it. There's just no escaping the banner on the net.. .
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That's a good question. In fact, it's one of the most important and most frequently asked questions of the digital business age. Before I answer, however, let's flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the internet.
I was giving a speech on the impact of the internet on small business at an association luncheon in Montgomery, Alabama. Back in 1998, which was decades ago in internet years, the future of e-commerce was anybody's guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions or from offline transactions that were the result of online marketing efforts.