Email marketing software will be the right choice for the marketers, investors, Entrepreneurs, Start-up companies, who is getting ready to engage in the activity of viral Direct Email Marketing and which indeed, provides a powerful and secure email marketing solution with advanced features like high rate of deliverability, business intelligent and robust bounce reporting.Using the email marketing software you can take care of the import of contact, sending of messages, entering contacts and so on. It has a large database that consists of a lot of information such as the statistics of the campaign, the contact information of your entire audience and the message history. It almost each will email newsletter software contains a number of templates. Templates are used to make sure that the email marketingis done effectively through attractive mails. Meanwhile, start your own email newsletter, send automatic, personalise, and even check who opened your email! With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. Email marketing software can become a powerful promotion tool for increasing brand identification, enhancing revenue, getting visitors or traffic to your website, and building and maintaining relationships with clients.Besides,if you try email marketing manually, it may take days or even weeks before you can send personalized emails to your contact list but with good email marketing software, all you would need to do is a few clicks. email marketing software is used to promote your business by sending bulk emails to your contact list. It can quickly send hundreds of thousands email in about just one minute or two.Email marketing software will make the process of emailing your existing and prospect clients simple and this one time investment will save you a lot of time while giving you real time information about how many people are reading your emails and how many are not even opening them.At last, you can take recommendations from your friends, family as well as any business partner in order to pick the right email marketing software for your email marketing campaign. Some companies offer trial period so you can know how the software will work.