Depends a lot on the trade and the specific magazines. Some trade publications are nothing more than a collection of advertisments, others are more along the lines of a professional journal.
I like to see who`s writing the articles. If most are written by practitioners in the trade, then it is probably a good magazine. If most are written by sellers of products directed towards the trade, then I am less interested as these types of articles are usually just glorified sales pieces.
Of course if you are just starting out in a trade, you should be reading anything/everything that is related including the ads.
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Copyright and trade secret law can also protect your business reputation.
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