Hub Local Connections Forums Members Groups Classifieds Contests Events
General Info
Nickname:nhgnikole
Eugene, OR
United States
Website:www.thatphpgirl.com
Twitter:www.twitter.com/nhgnikole
Blog:www.smallbusinessessentials.info
nhgnikole Photos
nhgnikole
0 votes
Profile Audio
Polls
  • nhgnikoleBy nhgnikole 1112 Days Ago
    0 points    
    I am sending out some letters to new businesses to introduce myself, and I`m trying to decide what is the best format for this in general. I get so many things in the mail that have my name just form-printed on the envelope and then some flyer inside ... I really want to stay away from that. My audience is new small businesses. I thought a handwritten note on letterhead would be a nice personal touch ... but does it tell the person that my printer is broken? Does something off my printer tell the person to just toss in the trash? What kind of letter would make you want to open it and keep reading?

  • BarbRBy BarbR 1111 Days Ago
    0 points    
    Always make your initial introduction to  a potential client as professional as possible.  Once you have formulated the relationship and are working on projects for that particular client, and they know your personality and you can gauge theirs, then I think it`s okay to be more casual with handwritten notes or post-its as part of your communication with them as you move along  Definitely stick to 100% professionalism to introduce yourself!  GOOD LUCK!

  • CraigLBy CraigL 1111 Days Ago
    0 points    
    The higher the quality of the paper and printing, the more professional you appear. Hand-written NEVER goes out for business. Only for personal correspondence. So unless you know the home phone number for the potential client, don`t.

    Include some sort of marketing materials with the letter. I would assume you`re doing so...but since you didn`t say...figured I`d mention it. :-)

  • nhgnikoleBy nhgnikole 1110 Days Ago
    0 points    
    I don`t particularly have "marketing materials" that work in print. Well, other than the letterhead itself, and a card.

    I`m just trying to think of something new, because I get so much junk in the mail every day ... I toss all of it. I mostly assume others are doing the same. So I`m just trying to think of something new before I send out a hundred of my business cards for nothing.

  • CraigLBy CraigL 1109 Days Ago
    0 points    
    It`s a tough situation, getting your name out there. Particularly when it`s for an expertise, rather than a hard product. I wonder, though; couldn`t you put together a nice, 4-color two-sided flyer that shows two design ideas for a Web site?

    You could create the two single pages, capture them in a screen shot, then print them. The content of the on-screen pages would be your promotion as to what you do, how to contact you...you know, a standard landing page, but designed your way.

    Then you could send that as a mailer, so people would see a "web site" but on paper. That`d be different....wouldn`t it?

  • nhgnikoleBy nhgnikole 1065 Days Ago
    0 points    
    I am considering dropping some ads in a goodie bag for a local event. So I want to know - do you ever look at your goodie bag when you go to an event? Do you ever use the offers? Have you had success with this kind of advertising for your own business? Please comment and multiple votes are allowed.

  • ElidSBy ElidS 1065 Days Ago
    0 points    
    Tough choice between "I always look at the free stuff and special offers." and "I have used one of the offers or coupon in a bag." because I do look at them and have used a coupon, but, like I said it was A coupon. Think it was McDonalds or Burger King introducing something for free. Did try it, but never bought the stuff.. :-)

  • RDGincBy RDGinc 1065 Days Ago
    0 points    
    I chose the "toss the bag in my car and never look at it". Not a big fan of holding on to coupons unless it`s something already on my immediate to do list. If anything I may glance inside the bag for chocolate but that`s it for me.

  • nhgnikoleBy nhgnikole 1065 Days Ago
    0 points    
    You can go back and vote for more than one!

    The percentages don`t matter here, just comparing things to another. Like use/don`t use, toss/don`t toss, etc.

  • CraigLBy CraigL 1064 Days Ago
    0 points    
    Funny coincidence here. :-) I get "Value Packs" or whatever they`re called, with coupons in an envelope. I just toss `em, routinely.

    The other day I got one of these and for no reasons whatsoever, opened it up and leafed through the coupons. (I was sort of interested in reading the headlines to get a sense of how to do those.)

    Along the way, I found a coupon for half-off on a 1-time print offer for single-page printing at the local Fed-Ex Kinko`s. No limit, excepting for massive printings of 500 pieces or more.

    It happens that Kathy and I needed a color printout copy of a page we send along with orders. They usually cost about .89-cents a page, so this would put them down to about .39-cents...thereabouts. We took in the coupon, and ordered twice as many as we would have ordinarily purchased.

    So it comes back to the old fishing analogy. You go out fishing, hoping to find a fish somewhere in all that water. You walk around, toss a lure, pitch in some bait, wait, wander, hope, and come up with millions of learned reasons why the fish aren`t biting. Then you either go home and stop at the store for dinner, or you get a bunch of fish. Why? That`s the way it works! :-)

    If you can afford the cost without thinking about it, put yourself into the mailer. Even if you get one customer, would that pay you back the cost?

    There`s an old saying I like to keep in mind: "If you have to ask the price, you can`t afford it." It`s kept me out of a lot of trouble, and saved me lots of aggravation in the past many years.

  • nhgnikoleBy nhgnikole 1047 Days Ago
    0 points    
    In my continuing quest for the ultimate blogging experience, I offer the latest installment:

    `Do I Need a Blog?` - Five Questions to Ask Yourself

    This actually came out of a conversation I had with another SUNner here ... basically about not putting the effort into a blog if it wasn`t the rigt move for your business.

    I also found some great SUN discussions on this topic, including:
    Are you blogging for your business yet?

    How do I promote a blog?

    How Do You Create Buzz for a Blog?

    Blogging Advice Needed

    Blog, blogs, blogging, blogged, blogger

    Blogs as a marketing tool?

  • CampSteveBy CampSteve 1047 Days Ago
    0 points    
    I`ve said this before in one of those threads posted by Nikole but I will
    share it again.

    I find my blog a great way to market my business and gain possible
    customers BEFORE I even have a business. Huh? Yes, my SuN friends, I
    have not even launched my web business yet as we are still designing and
    coding the site. But when I do, I should already have a following of
    people interested in my niche, familiar with the URL and the brand, and
    hopefully excited to get involved! This is all do to the blog.

    Using a blog is a free/inexpensive way to market your business before
    you even have one. It works as a teaser for the upcoming business. A
    standard website can do that too but a site is more of a one-time
    experience compared to the continual updates of a blog (debatable, I
    understand). Plus, a teaser site itself can take a little while to build while
    you can instantly start a blog with services out there. You reach your
    audience in a more personal way with a blog.
    CampSteve2007-3-31 10:55:8

  • nhgnikoleBy nhgnikole 1047 Days Ago
    0 points    
    I was thinking for the most part, blogs seem better suited to services rather than products ... but there are several examples of products where I think they would be good too, such as generating interest before it hits the shelves and getting Google going on your site before there is a site. I have one client that is a photography musem, and I keep trying to get them to get a blog going to generate customers well before the doors finally open on the museum.

    The main point I was thinking about yesterday is that blogging isn`t for everyone ... there are some people who should be doing it who aren`t, and some people who are who shouldn`t!

  • ImagingBuffetBy ImagingBuffet 1047 Days Ago
    0 points    
    Thanks for the great article on your site Nikole. The How do I promote a blog? thread had a link to this great article by Guy Kawasaki. 

    http://blog.guykawasaki.com/2006/04/the_120_day_won.html

    I see blogs used by many companies, including dentists. I think blogs can do the following:

    -Make it easy for anyone to have an instant website that looks good without too much work or investment.

    -Allow companies to appear more "personable" by having their employees share information in a more conversational way. Microsoft is a great example of this and there is a great article in Wired magazine this month (April 2007-page 142) that discusses this and their Channel 9 site (Channel 9 is can be considered a video blog).

    -Make it easy to be syndicated so people can read updates with an RSS reader.

    -Allow for comments (this might not be desired for some companies, but it is very powerful, nonetheless).

    -Make it easy to include video into a website using embedded video created on YouTube or other service.

    -Allow for polls to be taken through the use of plug-ins.

    -Allow for built-in translation of the blog content through the use of plug-ins.

    -It is also the perfect "news/pr page" for companies to post links to articles and interviews where their products and services have appeared.

    -It`s a good place to put FAQ`s as well and I think it helps boost SEO ranking because the content will generally be more search engine friendly.

    Thanks again Nikole! I think that it would be great for others to share their favorite Startup Nation posts in specific topics.

    All the best,

    Andrew Darlow





  • netuserBy netuser 1039 Days Ago
    0 points    
    I have a blog.  It is still pretty new, and I haven`t tied it to my website yet.  So I don`t know how well it will do.  Currently, I use it to keep the newsletters that I send to the members and other information about the site.  I will try to read the information on all the links that people have provided to improve the use of the blog.  Thanks.

  • nhgnikoleBy nhgnikole 1046 Days Ago
    0 points    
    I have 2 clients right now who both use PayPal checkout. My personal feelings about PayPal aside ...

    As a consumer, I`ve had issues with PayPal checkout because when I go to a site that uses it, I get stuck in the PayPal loop. For example, I try to just pay for something, but then PayPal recognizes my email address and makes me log in. And then if I want to pay for something that requires a card not attached to my PayPal account, I have to go through the hassle of adding a new card. And of course it gives me a few sales pitches along the way about applying for the PayPal credit card or withdrawing directly from my bank account instead. I made this process easier by making a fake email address on my server (it`s just a forward) so I can do PayPal checkout without logging in. (But who wants to make their customer do that?)

    So as a consumer (not as a business owner if you use PayPal Shopping Cart/Checkout right now), what has been your experience with it?

  • nhgnikoleBy nhgnikole 1045 Days Ago
    0 points    
    To illustrate the seriousness of this ...

    I found this PDF of a study on shopping behavior.

    In it ... 28% of people who had trouble with a cart will not go back to that store, ever.
    10% of people who had trouble will stop shopping online!!

    I`ll post other links here as I find them ... I`m looking into finding the research that has been done on shopping experiences.

    This report on Digital Window Shopping (PDF) was also great.
    nhgnikole2007-4-2 0:31:45

  • CampSteveBy CampSteve 1045 Days Ago
    0 points    
    I use PayPal on my site and have had few customers who`ve had issues
    with it. A few of them were making first time online purchases and were
    weary to begin with. But I know others just did not like the system.

    The biggest problem I have is that PayPal does not allow for a shipping
    address that is different than a customer`s billing address. So people
    have to give a shipping address elsewhere, which is not too big a deal
    because they already have it in their mind to specify that. But several
    customers have been confused about how to do it. I`ve tried to make the
    message clear to my customers about how and most don`t have a
    problem. However there are those that do.

    I`ve used PayPal for several years now. Overall I don`t have a problem with
    them but maybe it`s time I look at other options. What other checkouts
    do you like compared to PayPal?

  • vwebworldBy vwebworld 1045 Days Ago
    0 points    

    Personally, I do not have a problem with PayPal although there are stories about people and merchants who have a lot of issues.

    It is best to think of PayPal as is a payment processing alternative.. a method to use:

    1. If you do not have a merchant account or do not want to pay the monthly fees for a merchant account. Start-up ecommerce sites / businesses who are looking to keep cost to a minimum might use PayPal as an initial way to accept payments online.
    2. As an additional payment method... in addition to your merchant account. Recognizing that PayPal does have a market share and people without credit cards can use PayPal for purchases.

    Source of interesting stats: http://www.clickz.com/showPage.html?page=157001

    Retailing stats: http://www.clickz.com/showPage.html?page=stats

    ~Roland


  • nhgnikoleBy nhgnikole 1045 Days Ago
    0 points    
    I really don`t like the whole PayPal shopping cart thing.

    I am playing with options.

    One is 2checkout.
    Another is Google checkout.

    I mean, technically ... I built the little carts, I can give checkout options. Is there any difference between selecting "VISA, MC, Discover" and "Google, PayPal, Other CC"?

    But I don`t know that it`s weird if there`s little buttons on the bottom of the cart, giving 3 payment options.

    PERSONALLY, I think Amazon needs to make a checkout system. Who doesn`t have an amazon account?

    The real eye opener in this is the absolute need for using cookies to store carts for later purchase. I`m a straight shooter - I don`t want to log in, so I don`t want other people to log in. But it seems like many of them do window shop and come back, so saving their cart is a positive move for sales.
    nhgnikole2007-4-2 1:24:0

  • nhgnikoleBy nhgnikole 932 Days Ago
    0 points    
    What interests you? What would you like to learn more about here on SuN, technology-wise?

    Jump in, make your vote, and add your comments below!

    Multiple votes are allowed!!
    nhgnikole2007-7-24 21:9:11

  • nhgnikoleBy nhgnikole 932 Days Ago
    0 points    
    I just got 2 phone calls in a row so I thought I would ask each of them. Votes were:

    * Podcasting - how do I record and save this file so people can download it?
    * Success stories / case studies - how did they do it?
    * Affiliate programs - how do I get other people to sell my stuff?

  • nhgnikoleBy nhgnikole 840 Days Ago
    0 points    
    In Step 3 of the 5 Steps to Marketing your Website: Build your Word of Mouth and Viral Marketing, we talk about social bookmarking and how you can use it to help your business. Which bookmarking sites do you use, if any? (You can vote more than once.) How do you use them to help you personally or professionally? Or are you just confused about all this social bookmarking stuff in general? Discuss here!
    nhgnikole10/24/2007 7:18 PM

  • LizardWisdomBy LizardWisdom 840 Days Ago
    0 points    
    We have been using Stumble Upon. It is working fairly well for us, though we wouldn`t mind if the traffic from it was higher.

  • CampSteveBy CampSteve 838 Days Ago
    0 points    
    It`s funny.  I`m pretty into the web and exploring the technology but social bookmarking does nothing for me.  I partially don`t get it, nor do I care.  So I don`t do it.

    With today`s focus on niche markets and specializations, I find that what a general populace on the web finds interesting is not what I always find interesting.  I think social bookmarking is less a way for good content to make its way to the surface of the giant web, but rather a way for the majority of the content to fall behind, whether it is good/relevant/quality content or not.

    I wouldn`t mind seeing what content other designers or entrepreneurs or dog lovers "digg" and bookmark but what EVERYONE thinks, big deal.


  • sddreamweaversBy sddreamweavers 838 Days Ago
    0 points    
    It`s funny.  I`m pretty into the web and exploring the technology but social bookmarking does nothing for me.  I partially don`t get it, nor do I care.  So I don`t do it.


    I`ve been experimenting with it for about four months now and the way the technology is applied doesn`t help me in my business.  This is especially since people pay the influential users on sites like digg to post their information.

  • CampSteveBy CampSteve 836 Days Ago
    0 points    
    I was just on another site and was given the opportunity to socially "bookmark" the content below the copy, so I thought of this thread.  And so I returned to comment further on the subject.

    Below the content I was reading, I was given a series of icons of which I can choose to bookmark.  This is common and we`ve all seen the row of icons.  There were 14 that I could have chosen from!  14!!!

    From Delicious to Digg to Technorati to Google and several I never even heard of, they were all there competing for my click.  Let`s say I was into using social bookmarking and wanted to share this content with others.  Am I expected to click on all 14?  Even if it had, say, only 5 icons, would I be expected to even click on all of those?  No, of course not.  Just the ones I like, right?

    How can I put any stock in the whole social bookmarking system if the results are spread across 14 (or more) differing services/companies?  I can only conclude that the content found on any of those sites have a high randomness factor.  The whole concept of social bookmarking is a great idea but seems to have failed in implementation, in my opinion.

Description
Headline:That PHP Girl - Web, Wordpress and More!
Description:I have been doing web development for over 10 years, including doing websites for small businesses for the last four years. Through this work, I have had the pleasure of meeting many bootstrapping entrepreneurs and learning about what makes them tick. In a down economy, the bootstrapper will not admit defeat—rather, s/he will find the resources and put in the hard work to do what needs to be done with less capital. But even the most resourceful DIYer will get stuck at some point!

That is where I come in. The purpose of this site is to not redo your business plan or stick you with a huge bill. I’m here to give you spirited do-it-yourself-ers a little help along the way—a boost just big enough to get you going on the right path again.

So go ahead and set up your own web presence with confidence. If you do end up getting stuck, don’t be afraid … That PHP Girl is on her way!

At the core of my philosophy is a dedication to corporate social responsibility: I champion trust in business, a dedication to understanding and minimizing the impact of our business, environmental causes, and supporting those in the community in times of need.
Advertisement
Forum Posts
loading ...
Advertisement
Profile Comments
  • There are no comments yet
Advertisement
Copyright © 2010 StartupNation.