idaho: Owner Brewtopia Beer Market

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Nickname:	idaho Boise, ID United States
Website:	www.brewtopiabeermarket.com

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Owner Brewtopia Beer Market

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Brewtopia Beer Market is an upscale beer store concept that capitalizes on the growing demand from consumers for craft brewed and imported beers. As the craft brewed beer industry grows by double digits and more and more imported beers are introduced to the American market consumers are increasingly looking for new brands and styles of beer but they aren`t finding them at the local supermarket or convenience store. Brewtopia Beer Market looks to become the source for these shoppers and to provide an experience that is in every way superior to the current shopping experience offered. By offering the widest selection, superior service from a passionate staff and a better shopping experience Brewtopia Beer Market can emulate what Starbucks did with coffee but with beer.

The real opportunity for Brewtopia Beer Market is growth. Currently there are no national beer stores in operation in the U.S. and only a handful of regional operators, most of which have a few locations in one city. These same market conditions existed in 2004 when WineStyles and Vino 100, two very successful national wine store operators made their first appearance. Each of these chains grew very rapidly reaching more than 100 stores each within the first two years of operation. We believe that the extraordinary growth experienced by WineStyles and Vino 100 can also be had by Brewtopia Beer Market through a well developed franchising program. Without even a single store operating yet I have received request from people interested in Brewtopia Beer Market franchises in Alabama, Texas, Kansas, California, Nevada, Oregon and British Columbia. The opportunity for growth is really phenomenal.

We believe Brewtopia Beer Market can deliver better than average ROI thanks to the higher margins for the product and the possibility of explosive growth from franchise sales. The growth plan we have developed has Brewtopia Beer Market growing to forty stores by the end of year five. This is a very conservative estimate of the potential franchise growth and it could be substantially higher as experienced by WineStyles which exceeded 100 units in three countries in its first 18 months.

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