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For me it`s the first slogan... The "changes lives!" seem to jump out at me. Sometimes we are in a live changing mode.
Jackie
I would go with the second one. It is more specific in announcing the benefit. Your target can more easily identify with it. The first slogan is a bit generic as to the benefit. My advice is create a slogan that will accentuate the main benefit of your service/product; make it specific; remove any vagueness.
A hybrid of both would work great:
"Management info to Accelerate Success" ... something like that. Good luck!
I don`t think pursuing leisure interests is an equivalent of happines. It`s silly to put a price tag on an emotional state.
Maybe Abbey Bank should go on to do some research on what do Anger, Sadness, Fear, Lust cost as well?
I heard Apathy is a great value for the dollar. 
Employers will struggle to fill graduate vacancies because university leavers lack the right soft skills for the job.
Team-working, leadership and communication skills are in short supply among academic students, according to research by the Association of Graduate Recruiters (UK). The research predicts up to 40% of employers will struggle to fill their vacancies.
Is there enough training for these soft skills in universities today? Do the universities in your country teach these skills?
Craig, you are right on.
These soft skills mentioned such as, teamwork, communications, and leadership are developed well before college. They start in childhood and are carried into our adulthood. To suggest that universities have failed may be a little strong although they may help or add training to enhance workplace effectiveness. These soft skills develop from our friendships, play (games, sports) in early childhood with our families and playmates.
Today’s generations now attending college/university seems to lack many of the social graces, friendliness, optimism, personal habits, and language skills associated with success in the workplace. These again are soft skills we bring into adulthood to re-enforce and embellish.
drbob
drbob
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