April 7, 2009 5:02 AM EDT
While you`re right that a face-to-face opportunity would bring more value than a flyer, the larger commerical office buildings might be quite busy and your just-dropping-by-approach might signal that you`re too small and too much of a pest (excuse the pun) to handle their account appropropriately. So definitely call to set up a meeting. When you call, have a clear idea of the title of the person with whom you would want to speak, if you don`t know them by name. Is that the facilities manager, the building owner, or the head of operations, for example? And do have your pitch ready for why they should choose you over the company with which they already have a contract.
Otherwise, there are plenty of additional ways to introduce yourself to companies:
DIRECT MAIL. With so many people shunning cold calls, you may want to buy a local list of businesses from a direct mail marketing agency. Before you buy, make sure you are selecting a fresh list, that it fits your locale and financial profiles, and that it includes the name and title in your category (if possible). And make sure that the mailing itself is attractive so that people actually open it rather than pitching it directly in the trash.
NETWORKING. If there`s a local Chamber of Commerce, join it. If there`s a local Better Business Bureau, join that too. Have you already notified your current clients that you`re looking for referrals to business owners and their testimonials on your work? Do that! Word of mouth advertising works and people are likely to look around among the groups they know or ask friends for referrals.
YELLOW PAGES. If you are not in the Yellow Pages, you should be. And make sure that your ad now mentions that you serve residential and commercial customers.
ONLINE MARKETING. If you do not have a website that is optimized for local search, it is time that you invest in one. While the Yellow Pages still have traction, its resourcefulness is dwindling. If you have one already, it is time that you include it in all of your online accounts as a standard signature (including here on StartupNation). Do not make anyone guess at what you do for a living and how to contact you.
If you need a company to help you with marketing communications and website design, please be sure to get back to me for a quote. Best of luck.
---Tammi L. Coles
Archer Targeted Communication
Follow me on Twitter @archertc