Make Connections

Network, Get Answers, Find Members in Your Area, and More!

Forums » Grab Bag

Did Virgin Mobile steal the idea??

    • 2 posts
    April 8, 2007 2:57 AM EDT

    Many businesses achieve success through win-win partnerships. Still, be careful when negotiating an agreement that involves intellectual property.

    Partnering with large companies is often the most effective way to grow your business. You gain a new sales channel, learn from those with more experience and knowledge than you, and add credibility to your business. Yet the path can be risky. Selling a potential partner on the merits of your business can require you to disclose intellectual property with no guarantee that you will close a deal. You can reduce your risks by taking several steps to protect yourself .

    While not indicative of most partnership negotiations, this column follows the ongoing story of one potential match that went sour. I offer it as a cautionary tale for any business considering a partnership that involves intellectual property.

    Read More........