A theme plays an important role in the success of an ecommerce website. Features of a theme determines the amount of traffic that will be drawn towards a website. Can anyone suggest the points that should be kept in mind while selecting a theme for an ecommerce website?
A theme is always a theme. Keep in mind the following, if you buy a store, what would you put outside?
I would put a big banner/sign/slogan, marketing is a powerful thing. A descent look of the store (first impressions matter) and then some signs of 50% off this, free this, open!
Same with your e-commerce :) Good marketing, good first impression, a descent logo, offers, testimonials (nothing sells like third party feedback), good customer service (return policy).
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