November 6, 2007 2:13 AM EST
FEW WAYS TO IMPROVE THE EFFICIENCY OF YOUR WEBSITE USING DIRECT MARKETING
(1)Make it easy for a prospect to locate and gain access to a web response area.Web response forms allows prospects to potentially qualify themselves.reinforcing the response area by providing links across the site provide multiple opportunities to respond.
(2)Create a promotional area with special offers.Make sure this special offers change from time to time.Tie these offers with direct marketing campaign
(3)Place an onsite banner ad.An onsite banner ad is used to advertise and promote your website on other peoples website
(4)Offer a free subscription letter to a online news paper on your site.
(5)Drive traffic to your website via traditional media.After investing on a website be sure to capitalize on its existence.then promote the website aggressively.If you have any special offers promote it on searchengines thereby drawing traffic to your site.