The features of a sales skills analysis are benchmarks for sales skills, an evaluation of employee sales skills and an analysis of the gaps between the benchmarks and employee sales skills.
The function of a sales skills gap analysis is to evaluate areas where employees can make improvements to their sales skills. The analysis will allow an HR manager to develop training specifically for the needs of employees.
Performing a sales skills gap analysis gives a company the benefit of knowing how to improve sales. In the long run it should have the benefit of increasing overall company sales.