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Elements of a Sales Campaign

    • 64 posts
    December 7, 2011 12:27 AM EST

    Sales campaign includes promotional and advertising efforts to promote sales. Your sales campaign should have a clear objective and goal to achieve the desired results.




    • 344 posts
    November 13, 2011 9:07 PM EST

    Leads are names and contact information gathered through direct mail, advertising, public relations, trade shows, networking, referrals, business directories, acquired lists, or trade and professional groups.

    Introductory letters break the ice and prepare prospects for your call. Indicate how you got the person's name (especially if it's a referral), describe some of the benefits of your product or service, explain how you've helped similar prospects, and close with a promise to call.

    Cold calls are unscheduled contacts with prospects and can be effective tools for setting appointments and qualifying prospects. During a cold call, you should briefly state the benefits of your product or service, learn about the prospect and his needs, and ask to meet.

    Literature is mailed to those customers who request information. Ask questions to determine the most appropriate and applicable material to send. Flag or highlight important sections. Include a personal note and specify when you will follow up.

    Appointments facilitate face-to-face meetings and sales presentations. Spend plenty of time asking questions and listening to what prospects have to say in order to tailor a solution to those particular needs.

    Follow-ups help you to confirm progress, clarify issues, and advance the sale. Send a note promptly after every phone conversation or meeting. Thank your prospects for their time, review what you discussed, and describe your next step.

    After-sale communication fosters repeat business. Call customers to gauge their satisfaction with your product or service. Make sure that they receive your latest marketing materials. Stay in touch. Selling to an existing customer is easier than developing a new one.




    Global buy sell B2B trade marketplace

    • 47 posts
    December 8, 2011 4:14 PM EST

    Good Ideas about the sale .

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    • 55 posts
    November 17, 2011 9:39 PM EST

    Great points, Most of these focus on the developing trust in visitors and to educate them through kind of literature you have described and it is necessary.