I came across a very interesting post on improving sales efforts. You may also find it useful.
---Shenzhen LETEL Technology Co., Ltd. is a professional manufacturer of telecommunication products covering telephone auto dialer, SIM IP dialer, call selector, call forwarder, GSM/CDMA fixed wireless phone (FWP) & fixed wireless terminal (FWT), VoIP gateway, VoIP phone and other telecom accessories. Website: http://www.letel.net ; email: email@example.com
1. Reestablish Listening Posts
Smart marketing relies entirely on understanding your customer. You need to know not only who they are and what they buy, but why they buy -- and why they choose to buy from you. Redouble your efforts at dialogue through social media, message boards and blogs. And get direct feedback from customers or clients, or via your front-line salespeople.
2. Announce Special Promotions
Use special incentives to draw customers to short-term promotions. This fall (much like the last), cost-conscious consumers are looking for good prices and great value, and promotions are a winner with most all economic groups. Coupons are increasingly vital, and there is a major rise in the desirability of online coupons.
3. Polish Lead Management
Over the summer, lead tracking and follow up may have become a bit haphazard. Be certain everyone who takes inbound calls asks every new lead where they heard about your company. Make the leads generated by your online, print and broadcast advertising trackable. And where possible follow up all leads within 24 hours. Today's sales are built on trusting relationships that grow from excellent customer service.
4. Focus On Fresh Ideas
Don't rely exclusively on a small team or just your marketing staff to produce fresh ideas. Make innovation everyone's responsibility this fall with brainstorming sessions, company retreats or by giving special recognition to individuals with the smartest suggestions. If your business has few employees, assemble a seasoned advisory board or form an online advisory group made up of members of your target audience to give input in exchange for sales perks
5. Renew Retention Campaigns
Do you have regular e-mail or direct mail promotions that go out to your entire customer base? This fall, use e-mail to crank up your retention campaign by putting it on a consistent weekly or biweekly schedule. Soon you'll have discovered which incentives and messages work best to retain and upsell current customers and convert prospects, and yield the highest return on investment.
6. Enhance Your Giving
In this era of rising social responsibility, customers and prospects want to know you're a good corporate citizen, and this is a great time to align with a nonprofit. Businesses that rely on local customers benefit from helping community-based causes. You can provide pro bono services or undertake a promotional campaign to raise charitable funds. Just be sure to promote the undertaking via your website and the press. You'll provide help where it's needed most and earn appreciation from customers that leads to sales.
7. Freshen Your Content
When was the last time you updated the content of your website and your family of sales and marketing tools? Since your website is generally the first place prospects go to learn more about your business, it's crucial the site's appearance and themes are current. Imagine someone following a logical path from your website through each step in your sales process, and make sure all materials and messages they encounter flow seamlessly from one to the next. With more shoppers than ever browsing the Web this fall, it's a great way to jumpstart sales.
Thanks for the great review.Well I definitely liked reading it,I have rooted all over the internet looking for interesting ideas so I happy to find many good point here in the post...
yes, these are great points.
--- Baililai provide business service in China, our website: http://www.company-cn.com
Well! Nice ways have shared here. Now i also add some more ways. Have a look that,
1. Instruct the sales team to operate with a 2-for-1 mindset. Whenever we sold a new client we encouraged our team to turn that one client into two. We created a program that gave free gift cards and catered breakfasts to clients who gave us referrals. Not long after, our business's bottom lined surged without having to spend a dime on lead generation. Today, most of our clients have morphed into as many as four new clients. For every $250 we've spent on referrals, we've received an average of $4,000 in gross sales.
2. Adjust our keyword strategy based on client feedback. Over many lunches, conference calls and email exchanges, we asked our clients to tell us what they thought about our service, where they heard about us and why they hired us. The most telling thing we learned was that most of our clients found us online but rarely by using any of our traditional keywords. Some were minor differences (while we were already using the phrase "sizzle reels," we found that "sizzle reel," the singular form, generated 10 to 15 times more interest). In other instances, our clients were using keywords we hadn't even considered.
This led us to the conclusion that how we defined our product and how our clients defined our product were on two separate wavelengths. Adjusting our pay per click and organic search engine optimization strategies increased our online traffic by nearly 100% in a single month.
It also helped fortify our market position online. Based on the keywords our clients suggested to us, we bought up several keyword-rich URLs, for anywhere from $100 to $4,000 per URL. After reviewing a year's worth of Google analytics, we realized that buying these "hot ticket" URLs and turning them into highly-optimized landing pages was helping us to build our search engine rankings while also locking out the competition.
3. Simplify the information-gathering process. Client feedback also taught us that they didn't want to call us or send an email through our general inquiry address because they didn't know what to ask in order to get a quote. In response, we added a "request a quote" page which asks customers to answer questions we think they might ask us in order to get a quote. This way, we can collect everything we need to provide them with an accurate quote without needing to have an actual conversation. The page cost $100 to build and helped us book $15,000 in new business in just the first week it went live on our site.
4. Compute in the cloud. Moving our company's operations online not only helped us provide information to customers quicker and close deals faster, it also slashed our overhead expenses by $2,500 a month on average. We were able to develop a much leaner, more efficient selling system by using online tools such as SlideRocket.com and Proposable.com -- both of which offered us instant access to our most updated documents and real-time viewing analytics for our proposals and presentations -- and others such as Freshbooks.com, Box.net and Google Docs.
5. Use testimonials to build our reputation. We were fortunate to have a roster packed with name-recognizable clients including Old Spice, Pampers and Gap. We needed to reach out to several of our clients for testimonials, which we could then use to sell new clients. We collected those testimonials and display them on all sales materials and online. While we can't put an exact dollar amount on what this tactic generated revenue-wise, it is clear that it has made it much easier for our sales people to close sales. Big names equal instant credibility.