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Top 12 Ways to increase online sales

    • 26 posts
    July 24, 2012 1:19 AM EDT

    Some ways to increase online sales:

    1. Provide great customer service
    2. Be honest about pricing
    3. Have complete product information and photos
    4. Encourage impulse buys
    5. Offer online-only specials
    6. Build trust by providing consumer testimonials

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    Sell a business

    • 17 posts
    January 17, 2013 8:05 AM EST
    You're definitely right. We need to focus on a certain product or service. It's quality over quantity that matters. Our main goal here is to be productive and learn a lot of money as much as possible. We need to make the most of our assets in online business.
    • 1 posts
    March 2, 2011 10:41 AM EST

    Very useful tips. Thanks.

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    • 25 posts
    March 20, 2013 11:15 PM EDT

    nice post,thank you for sharing this.

    • 120 posts
    January 8, 2013 9:43 PM EST

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    • 120 posts
    January 17, 2013 6:20 PM EST

    Thank for the info Bytrade..

    Test #5: Establish a problem in your copy and show how you can solve it. 

    ---This is a tested strategy as I have used it when I was still selling goods over the phone. It is a great way of letting people know how your product can assist them.

    Test #7: Focus on your site visitors--not yourself.

    ---If you focus your attention to your visitors and provide them with all the information they need, it will make them feel that you are really willing to assist them.

    Test #12: Fine-tune your follow-up process to maximize sales and attract more repeat business.

    ---After sales customer service is really important as your customers will gain more trust in your company and will not think that you are just wanting them to buy from you. You go the extra mile to assist them even if the sale was already done. Smile

     

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    • 33 posts
    January 8, 2013 6:44 PM EST

    Getting to online sales and marketing makes your web site get traffic through the modes described by you. Thanks for such a useful input to this forum and i personally believe that gaining traffic through the social media sites is also a nice way out for increased accessibility to your portal.

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    Facility Management | Asset Management Software

    • 14 posts
    April 3, 2013 12:24 AM EDT

     

     The post is really very interesting and helpful. I want to add that to reach to our targeted audience directly we can do direct mail marketing. It is also a very effective technique to reach the clients and increase business leads. I have read this article related to the direct mail marketing. check this here……

    exploitation in direct mail marketing techniques

    • 2 posts
    December 25, 2012 6:49 PM EST

    Its very Useful tips !!  thanks !

     

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    • 1 posts
    March 15, 2011 3:58 AM EDT

    Yes he is right about the buying button now people buy any thing that attract them no one afraid of online buying its more secure then ever

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    • 6 posts
    December 28, 2012 1:23 AM EST

    Does this formula work for CPA offers too.

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    Ella Leon

    • 344 posts
    February 23, 2011 6:25 PM EST

    Not everybody succeeds in internet business. If you do not make significant sales, then it's highly likely your internet investment is not making money. There are some skills and concepts that one needs to know, if online sales are to be sustainably increased.

    The following are ways to guarantee success in selling online through increased sales:

    Test #1: Offer just one product or service on your home page. Do you sell a number of products or services on your website? If so, I'd strongly recommend you test whether or not this is the best strategy for you. We've found that offering fewer products in one place with more copy describing those products always translates into higher sales.

    It's all about focus. Instead of trying to please everyone who visits your site by offering a large range of products with minimal detail about each one, if you offer just one product--or one set of related products--you can really focus on one key set of benefits and answer all the possible questions and doubts your visitors might have about your product. And you don't have to stop selling your other products--you can always offer them to your customers from other web pages or by using follow-up offers ( see Test #12 )

    Of course, the only way to find out for sure if this will work with your target audience is to test it! Write a sales letter for your lead product, and put it on your home page. Then run the test for a week or two to see how it increases your sales.

    Test #2: Reposition your opt-in offer to boost your opt-ins and build a bigger list of loyal subscribers. Your opt-in offer is your tool for gathering your customers' e-mail addresses and building your e-mail list, which allows you to regularly keep in touch with your subscribers, build relationships of trust and loyalty, and sell them your products or services.

    But did you know that where your opt-in offer appears on your site can have a huge impact on how many subscribers you attract?

    If you don't use a long sales letter, test placing your opt-in offer in as prominent a position as possible on your home page--the top left of a page is where visitors' eyes are often drawn first. At the very least, test placing your opt-in in the "top fold" of your home page--the area of screen first visible to a visitor before they scroll down the page.

    If you have a long sales letter, you should test placing your opt-in offer within your second "page" of text--after you've grabbed your visitors' attention by identifying a problem they have and established your credibility by impressing them with your credentials, experience and glowing testimonials from happy customers.

    You should also test placing your opt-in offer on every page of your site so it's always in front of your visitors, and try placing it in a "hover ad" (see below). The more sign-up opportunities you provide, the more subscribers you're likely to get. Test it and see.

    Test #3: Add impact to your promotions with hover ads. I'm sure everyone's familiar with pop-ups: They're the small windows containing a special offer or other information that sometimes "pop up" when you visit a website. Love 'em or hate 'em, pop-ups have been a very useful, online marketing tool for years. However, because a percentage of internet users disliked them, Google, AOL, Netscape and others developed pop-up blocking software to combat them.

    Of course, internet users should be able to choose whether or not they want to view pop-ups. However, much of this software automatically blocked pop-ups, meaning visitors to a site started missing out on valuable information that could benefit them.

    But that was before we discovered a very impressive technology that actually lets you use ads that behave like pop-ups but that aren't pop-ups--so they don't get blocked. They're called hover ads, and they're well worth testing on your site.

    In fact, when we tested adding a hover ad to our site, sales increased by 162 percent! These ads are effective because they put important information, such as your opt-in offer or a special limited-time promotion, right in front of your targeted visitors.

    You can test placing your opt-in offer in your hover ad to see if that boosts subscription numbers. When we did this, 86 percent more people subscribed to our newsletter. You can also test how many more people click through to a special offer page on your site through a hover ad vs. through a regular link on your home page.

    Test #4: Feature different benefits in your headline. Your headline has a huge impact on your sales. It's often the first thing visitors to your site see so it must grab their attention and compel them to read your sales letter.

    A successful headline should highlight a problem your target audience faces and stress the main benefit of your product or service in solving this problem. Let's look at an example that illustrates how a headline can be changed for maximum impact.

    One of our clients was using the following headline on his site: "Box4Blox--The Amazing Toy Storage Box For Lego." The problem with this headline is that it tells you what the product is, but not what it does for you. It doesn't give a visitor any good reason to continue reading the rest of the page.

    Contrast that one with this: "Finally! Discover the Secret That's Got More Than 50,000 LEGO-Crazy Kids Worldwide Actually LOVING Clean-Up Time!" This headline presents a major benefit of the product and a solution to a problem--in this case, how to get kids to clean up after themselves and actually enjoy it.

    Test #5: Establish a problem in your copy and show how you can solve it. In the first few paragraphs that appear on your home page, you need to go into more detail about the problem you introduced in your headline--showing your audience that you relate to them. (Only when your audience feels you understand their problem will they feel confident that you can solve it.)

    Once the problem is established, you can then begin introducing your product or service as the solution to this problem. By emphasizing exactly how your product or service will solve your reader's problem, you're guaranteed to see a boost in sales.

    Test #6: Add credibility to your copy--and enhance your visitors' trust in you. It's vital that your sales copy establishes your credibility: It's through this process that your visitors come to trust you and feel comfortable enough to buy from you. There are several ways you can do this effectively and we'll talk about two of the quickest and easiest ones here. If you're not already using these techniques, revamp your copy and test it against what you're using now. You'll be surprised by the difference.

    One of the best ways to establish your credibility is to include customer testimonials in your sales letter. These should be excerpts from genuine e-mails or letters from customers expressing how your product or service helped solve the particular problem they faced. This last point is important: A customer testimonial that states how your product benefited them is much more effective than one that just says something like, "Your product is great!"

    You can also enhance your credibility by adding a section to your copy that outlines your credentials, experience and any background information that makes you qualified to solve your target audience's problem. Your aim should be to effectively convince readers that you are the best person to offer them a solution to their problem.

    Test #7: Focus on your site visitors--not yourself. The most successful sales copy focuses on the reader. Too often, business owners neglect this simple golden rule. Look carefully at your sales copy. Is it filled with references to "I," "me" and "we"? Instead of using sentences like "I designed my time-management software with the busy homeowner in mind," try "Your new time-management software will free up hours of time for you to spend with your family." So try searching for "I," "me" and "our" in your sales copy and replace them with "you" and "your."

    Test #8: Instill urgency in your copy--and convince readers they need to buy now! It's very important that your sales copy instill a sense of urgency in your visitors, compelling them to buy now. The best place to do this is toward the end of your sales letter, near the call to action (when you ask for the sale). Here are a few of the most effective ways to create a sense of urgency. Try testing each one against your current copy:

    • Offer a limited-time price discount where visitors must buy before a certain date in order to qualify for the discount.
    • Offer additional bonuses for free if visitors buy within a certain time frame.
    • Offer only a limited quantity of your products or services.
    • Offer a limited quantity bonus.

    Test #9: Remove any references to "buying" from the top fold. People usually go online looking for free information. If you start your sales pitch too early in your copy, you may end up losing them before you've had the chance to hook them. You first need to get them interested in what you have to say by relating to a problem they're facing--as I outlined in Test #5 --and how you can solve it. Once you've accomplished that, you can start to sell to them.

    Here's an easy way to improve the tone of your sales letter: Try removing references to "buying," "cost" and "sale" from the top fold, and compare the results to the copy you're using now. Remember, don't mention anything to do with making a purchase or spending money until after your reader is interested in your product and trusts you enough to buy from you.

    Test #10: Boost your product's desirability by adding images. Images of your products make them seem more tangible and "real" to your visitors and are a powerful sales tool. But sometimes revealing what the product is too early in the sales process can kill the sale--you may need to highlight the product benefits and value before you reveal exactly what it is.

    Test placing images near the top of the page vs. placing them near the call to action at the bottom (where you're asking for the sale). You should also test adding images to your order page, and test the response to using no images at all. By carefully analyzing sales during each test, you'll learn exactly where to place product images for maximum impact.

    Test #11: Grab the attention of "scanners" by changing the formatting and appearance of your copy. Very few visitors to your site will read every word of your sales copy from start to finish. Most will "scan" your copy as they scroll down the page, reading only certain words and phrases that jump out at them or catch their eye.

    That's why you need to test highlighting your key benefits to find the right combination that will grab the attention of people who scan rather than read online. These include:

    • Using bold, italics and highlighting (sparingly) to emphasize the most important benefits of your offer
    • Varying the length of your paragraphs so the page doesn't just look like a block of uniformly formatted text
    • Adding sub-headlines that emphasize your key messages and compel your visitors to read the paragraphs that follow
    • Leaving the right-hand side of your text ragged (as that's easier to read than "justified" text that uses the whole width of the page)
    • Centering important--but short--chunks of text or sub-headlines to further draw them out of the main body of text
    • Using bullet lists (like this one) to emphasize key points

    Test #12: Fine-tune your follow-up process to maximize sales and attract more repeat business. Following up with your customers and subscribers using autoresponders (automated e-mails) is crucial to generating more sales as it often takes several contacts before someone buys from your site.

    In your follow-up e-mails to new subscribers who haven't bought from you yet, you can restate your offer and ask for the sale again. Try sending an immediate follow-up after new subscribers sign up, giving them a reason to return to your site the same day they subscribe. You can test this against sending a follow-up three days after subscribers first visit your site to see which method works best.

    Following up with existing customers is just as important. In fact, tests show that 30 percent of customers will buy again if they're given the chance. It helps you develop profitable, long-term relationships with them and allows you to offer "backend" products relating to their original purchase. You can test sending a backend offer immediately after they make a purchase against sending one three days afterwards to see which approach generates more repeat business.

    The Benefits of Split Testing

    When testing your site, it's vital to test just one thing at a time so you know exactly which change influenced the results. A method of testing known as "split testing" does just that. It allows you to split your audience into two groups and test, for example, one headline with one group and another headline with the second group--both at exactly the same time.

    It's an ideal testing strategy for any online business, but especially for newer websites with less traffic, as it provides an excellent method for generating accurate test results no matter your level of traffic. Let's look at an example to illustrate how this works.

    If you want to test elements of your sales letter, you need to use your top performing sales letter as a "control"--a benchmark against which all tests will be measured.

    To test a new headline, for example, you need to create another web page that's identical to your top performing one but which includes the new headline. Using special testing software, you then redirect half your customers to the old page and the other half to the new one--over exactly the same time period. For example, if you have two customers named Bob and Jane, testing software ensures that Bob sees sales letter "A" at the same time Jane sees sales letter "B"--both on the same URL. Your other customers are likewise split evenly between the two different sales letters.

    If you discover--through tracking how many visitors go to each page and how many sales each page makes--that the sales letter containing the new headline converts 15 percent more visitors into sales, you know that the new headline is more effective. Then you can test other elements of the sales letter one at a time and gradually fine-tune your sales process.

    The software gives you the great advantage of testing the two different letters over the same time period. If you instead test one headline over a few weeks, then the other headline over the next few weeks, what if one of those test periods includes a major holiday like July 4th, while the other doesn't? Or what if a major TV event happens during one test period but not the other? Both of these factors could significantly skew your results if they resulted in fewer people being online during one of your tests.

    It's easy to set up a few basic tests using software like the following:

    • WebTrends 7 offers a range of testing services for a one-time cost or monthly fee, and you can road-test their services for free. WebTrends 7 also allows you to go beyond split-testing and start testing a few different things at one time. You can analyze exactly which combination of elements (for example, a particular headline and opt-in offer placement combination) works best.
    • Like WebTrends 7, Offermatica allows you to conduct split testing and multivariable testing. Pricing is based on a per-visitor fee, and you can try their services out first through their free demo.
    • ClickTracks allows you to track the response to your tests and understand where your visitors come from, as well as how they travel through your site. You can try their products for free, then pay a one-time or monthly fee depending on your needs.

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    Global buy sell B2B trade marketplace

    • 13 posts
    December 23, 2012 11:46 PM EST
    • 1 posts
    March 7, 2013 7:04 AM EST

    Very useful tips for increase online sales for business man. These ways to increase online sales because when you start a online business then you have no sales record.So, when you need more and more sales i think you will use these 12 ways.

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    • 16 posts
    July 25, 2012 9:29 AM EDT

    This is actually very solid advice. Crafting excellent web copy is paramount to generating leads, increasing sales and boosting profits. While so called "old school" marketing methods may seem outdated, they are tried and true! I address the importance of web copy in my blog http://www.thepeerlesspen.com/blog.html. Take a look and start converting prospects into customers!

    Scott Beckstead

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    Helping business build brand awareness, increase sales and generate profits with compelling and persuasive web copy.

    • 59 posts
    November 7, 2012 10:47 PM EST

     

     

    It is rightly said that doing smart work pays much more than doing hard work. Online business is not only wide range promotion but with making order for products it has become the base to make significance in deals too. If there is a way to make growth in business, it is via internet.

     

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    • 3 posts
    March 21, 2013 8:20 PM EDT

    Increasing online sales depend on the strategies that we make for selling. I think every seller should keep these tips in mind before selling anything online. Nice post and i really like these tips.



    • 56 posts
    December 15, 2012 1:08 AM EST

    Increasing of online sales depends on how perfect is your data behaving on the web. Making submissions in different forms, either by hiring an SEO firm to do it for you or personally posting your website links at different places in a genuine manner helps in promoting and giving you a useful rank in the search engines top searches.

     

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    • 7 posts
    January 24, 2013 5:49 PM EST

    What an impressive thread you have started here. Excellent information and very thorough. This was a plesant surpise to find this!

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