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licensing agreement - anyone!

  • May 20, 2008 12:31 PM EDT
    Generally, it`s difficult to garner licensing in apparel unless:
    • you`ve invented and patented a TRULY unique product with proven sales demand
    • you`re a star
    Most licensing agreements are not bound to products per se. Rather, a manufacturer is buying the rights to use your name on a product they already manufacture or one similar to it. At best, licensees stipulate quality levels and colors.

    ~Nurture people, not products~

    • 7 posts
    April 16, 2008 5:19 AM EDT
    Does anyone know if there is a standard or usual percentage changed for licensing fees which are based on gross sales?
    Also would like to understand how the rate is usuallly previous success of product etc.
    Linda B
    • 7 posts
    April 16, 2008 5:47 AM EDT
    Thank you so much for your response and the web site info. I am going nuts trying to read more about these agreements.
    The industry I am targeting is children`s swimwear.
    Thanks again.
    Linda B