New to the site, found it from the radio program, haven`t even setup our profile yet, but we`ll get there!
Our first product is a Motorcycle Windshield Map Clip. Our company (www.RedHeadGadgets.com) is developing nicely according to plan. We covered all of our bases by product patent, trademark, WBENC cert, marketing-catalogs, dealerships, grass roots event sales (we are now know as "those ladies in the red jeans":), but we have discovered one unforeseeable marketing glitch and would like any advice please!
We are introducing a new way of motorcycle map reading, a new rider habit, so a bit of retraining is in order. Event sales are steady as once the rider touches, feels, sees, our customizable clips they love the idea. Web hits are strong, but little sales.
We are considering a demo video on our site. Any advice? Are we headed down the right path?
Thanks in advance for any feedback....
Vickie and Laura
---Vickie & Laura
I'm happy I signed up for an account with Start up nation. About this forum, I may have an additional tips on making a video demo. There's this one video I watched where Mitch McCoy and Dave Skuratowicz of Design Reactor talk about Top 10 Best Practices for Product Demos. Im sure it'll be helpful.
A demo video is a good feature to have... you just have to be concerned with the size of the video file. Also, do not just start and play the video, allow the viewer to determine when to play it.
What format to choose (mnv, av, DivX, flash)..is another decision. Flash/swish is a good choice because 80-95% of people have flash player.
I`m working on a website right now that will sell golf instruction videos via download... and also have live one to one and group lessons online.