Former CEO, George Zimmer, (Men's Warehouse) stepped down 2011, from CEO, and was totally fired off the pay-roll last week. I can't imagine what that feels like, after starting his own company 40 years ago.
Anyway, from what I heard, he didn't want to go after the younger market and butted heads with the Board's decisions.
I didn't even know, that was happening, but, anyway. You're going to offer a tailor made suit, that
has to be created over seas? How long do your customers have to wait, 3-4 weeks? Most retail suit outlets, and make the proper adjustments in a few days. If you go totally custom, shoot for Big and Tall store. As far as, price, that would be custom too.
Look up Men's Warehouse Story in google to see what their flaws were and make your company better.
--- David Deke Creator/Host Get A Clue Marketing Show http://www.getacluemarketingshow.com
I'm considering starting a custom tailored mens suit business. My customer will be measured and have several selections of fabrics, materials and designs to choose from to make their suits truly a one of a kind piece of work custom made to their liking. The actual suits will be made overseas saving me hundreds of dollars in labor costs. I know many members here on StartupNation are familiar with suit buying. At what cost would you open your wallet for a custom made suit? Do you think it would be a better deal especially if the price is comparable to one you can get off the rack at Macy's?
I have intention to create a new business and develop it in the market. I salute your thinking for starting a custom tailored mens suit business. I wish all the best to get success in your business.