To tell the truth, the first thing I think when I see the mascot standing on the street trying to drum up business, is how sorry I feel for the poor sap trying to make a living wearing a costume for minimum wage.
This approach appears too "gimicky" for my tastes.
There`s a difference between "Ron the Don" making an appearance at a birthday party for 8 year olds in the restaurant, and a giant crab flailing away on a street corner.
It seems degrading to me, but that`s just my opinion.
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LOL Nikole....i can just picture that guy with the 5.00 sign in your way on the sidewalk. Little Ceasars, my husband likes those 5.00 pizzas! We have a Liberty Tax Statue of Liberty Mascot that runs out on one of our main roads..i do always think.."what is she thinking", "this can`t be fun". Then we have the car wash fundraisers with those poor 12-14 year old girls in bikini tops.....where are there parents? Anyway, it works inside for Chucky Cheese...at a buffet we are dragged to by my husbands parents they have "buzzy bee" and he is creepy and hiscostume needs to be dry cleaned desperately, it looks like it has the buffet all over it..YUCK! I personally try to run from these folks...maybe I am afraid of folks hiding behind a costume?? It works for Disney...so maybe it can work for you..but don`t get in front of a woman with a stroller.
They now have that advertising company called "Arrow Advertising" and they dance around the streets pointing, juggling, throwing or dancing around with an large arrow with your company name on it. I guess it works , maybe they took the arrow idea from the Britts...much like we do with tv shows.
Over here in the UK, the costumes thing is everywhere. If you go out to a mid-priced restaurant its usually fullof younger folk wearing costumes on a theme.
Mainly women having a good time celerbating a hen night.
Sometimes on the street outside, they head towards you with a collecting can.
I usually pay up.
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Wow. =) That's quite nice and interesting. Though with the topic, using costume for advertising, may be a fun way to get attention of your possible customers/clients. Yet, as the society change so as the way of competition in the business world -which in fact became quite hi-tech or modern than ever. Among those new ways of markerting, social media plays quite a role. So in relation to what you've mentioned -using costumes might be a little tacky for some but planning for something creative might just bring a new taste for this kind of advertising method.
Dressing in a costume works for getting attention, but I can't think of a time it's caused me to respond to the particular business. Where I'm from it's mostly pizza and tax businesses. or car wash fundraisers. I guess that's the point, it does draw attention, but how much does business increase on the day you use someone dressed up, or the next day?
+ I do feel bad when I see someone on a hot day in a full blown mascot costume. It's sad.