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Tagline - witty or dirty?

    • 741 posts
    February 11, 2008 6:59 AM EST
    "You put it on. We pull it off."
     
    That`s a great tagline. It`s a bit suggestive, but not offensively so.
     
    Dale King

    DKing2/11/2008 1:01 PM

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    • 741 posts
    February 12, 2008 5:20 AM EST
    I think the best option for me would be to keep EdgEvent as is and change "Designs" to "Productions". That way i wouldn`t really have to rework my entire logo.
     
     
     
    You`re way off-track, Kim. The best option is to make sure that your business name clearly states what you do without confusion. If that means starting over from scratch with a new logo and business name - then so be it. It`s better to get it right, than to risk losing business because you don`t want to change things around. Brainstorming isn`t easy, but if you take the easy way out and leave things as they are, you do so at great peril to your business.
     
    Dale King
    DKing2/12/2008 11:34 AM

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    • 741 posts
    February 12, 2008 9:04 AM EST
    Karen, the word "Design" is part of the problem. It`s too confusing.
     
    Dale King
    DKing2/12/2008 3:56 PM

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    • 741 posts
    February 12, 2008 10:07 AM EST
    Kim, with so many people giving you advice, I`m sure your head must be spinning by now. My advice: Take a deep breath and walk away from this thread for awhile, so that you can gather your thoughts. I realize everyone here is only trying to help, but too much help can also be detrimental. Sort of like "too many cooks spoiled the broth!"
     
    Dale King
     
     
    DKing2/12/2008 4:08 PM

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    • 39 posts
    February 11, 2008 6:35 AM EST
    So i`ve been brainstorming for a short tagline for my corporate event planning business and haven`t had a whole lot of luck coming up with something that stands out. Except one...but i`m not sure it`s appropriate for the corporate world.

    I will preface it by saying i am beginning a home based event planning company targeting small to mid sized businesses, Planning events for Fundraisers, product launches, ceremonies, meetings etc. But being a fairly young person (I`m 27) with a lot of trendy, edgy, and modern design ideas, I also don`t want to appear to be a stuffy, old, all-business type of company. I enjoy working with businesses because marketing professional have great creative visions and that compliments my own creative abilities to bring those visions to life. I would like my niche to be with new, up-and-coming companies who want something different with their events, that stands out.

    Anyway..the best tagline i could come up with was:
    EdgEvent Designs....You put it on. We pull it off.


    I thought it was a nice witty play on words, which hinted at you putting on a show or event and we are the ones who behind the scenes can pull it off for you. But my bf said it had a sort of dirty implication (maybe he just has a dirty mind but his first thought was of putting on clothes and pulling off clothes...) and that wasn`t good if i want to target businesses because it`s not as professional. I can see why he would think that, but i`m not entirely sure it`s a bad thing.  Yes, i`m marketing towards companies, but many of the companies are marketing/PR companies.  Do you think they would be put off by something like that? Or would they appreciate the wittiness? And since i am a young, modern,  fun loving girl...is it so bad to have a funny if not slightly risque implication as an undertone in my tagline, especially if i want to find a niche with companies who want something different?

    Any thoughts or opinions would be great. Thanks!

    ---
    Kim Simonds, Chief Eventor
    EdgEvents You put it on. We pull it off.
    www.edgevents.net
    kim@edgevents.net

    • 39 posts
    February 11, 2008 7:50 AM EST
    Hi Rich,
    I thought about that when coming up with the name but i thought my company name was pretty good about explaining what I do.  I Design and plan Events with a sort of Edgy modern twist....hence...EdgEvent Designs.
    Do you think that is not clear enough to use a tagline like this?
    Thanks.
    Kim

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    Kim Simonds, Chief Eventor
    EdgEvents You put it on. We pull it off.
    www.edgevents.net
    kim@edgevents.net

    • 39 posts
    February 11, 2008 8:40 AM EST
    The problem was there are already event planning companies with many of those names.  Edge Events was taken. Cutting Edge Events, Over the edge events, Eclectic Edge events, On the edge events, Events on the edge...are all taken as is edgevent.com. It was really hard to find names that weren`t taken and had available domains that had the world "Events" in it alone. That`s why i added the Designs to it instead of "Planning" cuz i thought designs implied more originality and creativity.

    but i`m open to more suggestions.

    ---
    Kim Simonds, Chief Eventor
    EdgEvents You put it on. We pull it off.
    www.edgevents.net
    kim@edgevents.net

    • 39 posts
    February 11, 2008 10:42 AM EST
    I see your point about reworking the name. And i agree that the name has flaws.  But it took me 3 months of brainstorming to pick this name and countless hours of surfing the web, flipping through the thesaurus and checking available domain names to find a name i liked and that was available on the web and within the industry. And I tried a lot of variations with every word i could think of involved in my industry. Occasions, Productions, Visions, High-end, Trendy, Cutting edge, state of the art, Posh, Modern, Unique etc etc. I`m not sure how many other words for Edgy there are. Plus i have already applied for business licenses and tax info and bought the domain with this DBA. I don`t know how hard it will be to change all that to a new name.

    Would maybe de-emphasizing the Designs part help? In my Logo the main focus is the `EdgEvent` real big and the `designs` is sort of a smaller detail. to the side. And then doing as Craig suggested...making the tagline sort of separate from the name? Or would EdgEvent Productions be better than Designs? I just thought that was really long for a name and website.

    EdgEvent2/11/2008 5:08 PM

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    Kim Simonds, Chief Eventor
    EdgEvents You put it on. We pull it off.
    www.edgevents.net
    kim@edgevents.net

    • 39 posts
    February 12, 2008 5:02 AM EST
    I think the best option for me would be to keep EdgEvent as is and change "Designs" to "Productions". That way i wouldn`t really have to rework my entire logo and everything and productions sounds more like event work than Designs. the website edgeventpro.com and edgeventproductions.com are both available so that should be fine. It would be a pretty minor change. And when i refer to the company i can just call it EdgEvent for short. And hopefully altering the DBA a bit won`t cause too many problems.
    Thanks for everyone`s suggestions and opinions. I appreciate it.
    Kim

    ---
    Kim Simonds, Chief Eventor
    EdgEvents You put it on. We pull it off.
    www.edgevents.net
    kim@edgevents.net

    • 39 posts
    February 12, 2008 8:55 AM EST
    Hi CampSteve,
     I would love to call it just EdgEvents but as i said before i can`t because it`s taken by another company. And i`ve tried a number of those options to cut out words and or rearrange and shorten words in every combination i can think of. The names I came up with are taken with in domains, registrations or both and i`m totally out of ideas. If anyone has an actual suggestion for a better name...i`m all ears, but it took 3 months for me to find a name that i thought encompassed my company only to find i was wrong. But i have no more ideas. I`ve been wracking my brain about it since it was first mentioned here and i have nothing.

    I understand what everyone is saying about the name not quite explaining exactly what i do, but i also don`t want a name as boring as Corporate Events Co. just to make it clear to everyone what i do.  I`d rather have people ask me what i do because i do a very wide variety of events and offer a lot of different services that can`t be summed up in one tag line or name anyway. And unfortunately i don`t think calling my company something random like Limejuice Events will give me any more distinction than EdgEvent Designs did. So i`m sort of stuck right now.


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    Kim Simonds, Chief Eventor
    EdgEvents You put it on. We pull it off.
    www.edgevents.net
    kim@edgevents.net

    • 39 posts
    February 12, 2008 10:14 AM EST
    I appreciate everyone trying to help and all your opinions. I`ll think about it some more and if i come up with some potentials maybe i`ll post again to get more opinions before i make s decision about a name again.
    Thanks.
    Kim

    ---
    Kim Simonds, Chief Eventor
    EdgEvents You put it on. We pull it off.
    www.edgevents.net
    kim@edgevents.net

    • 39 posts
    February 13, 2008 6:15 AM EST
    So i`ve been doing more thinking and decided to try to come up with a better name. I`ve been sorta going back and revisiting a lot of the names i threw out previously and figured i might as well ask for opinions here.

    The one i like best (after EdgEvent i mean) was Mnemonic Events. Mnemonic as in...helps to remember and i want the events to be memorable. So i thought it worked. Problem is Mnemonic is sort of hard to say and even harder to spell for many people so i didn`t think it would be a good choice.

    Other potentials were:
    Paradox Events
    Outer Box Events
    Enigma Event
    Vybe Events
    Citron Events
    Atomic Events
    Limey Events
    But i didn`t feel like any of them really rolled off the tongue well. I tried to think of something that might represent the ideas i`m trying to evoke...Vibrant, modern, vivid, out of the box, different, rare...but it`s been a challenge.  Any thoughts on these would be helpful.

    Also, i don`t know how well any of these names go with the tagline i want to use, which is  You put it on. We pull it off. I`ve tried to think of something to fit that sort of theme, unfortunately there aren`t really many things that you either put on or pull off other than events and clothing. And i don`t really want to go that far by connecting my name to the idea of pulling off articles of clothing. The best i came up with was like Pencap Events. Which doesn`t sound fun at all. What else do you put on or pull off?

    ---
    Kim Simonds, Chief Eventor
    EdgEvents You put it on. We pull it off.
    www.edgevents.net
    kim@edgevents.net

    • 39 posts
    February 13, 2008 6:44 AM EST
    I`ve tried a few of those...like Eventurous or eventures.  Those along with Vivent, evention, revents are all taken by other companies.

    Edged Events is kind of nice, but again...doesn`t really roll off the tongue easily.
    EdgEvent2/13/2008 12:48 PM

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    Kim Simonds, Chief Eventor
    EdgEvents You put it on. We pull it off.
    www.edgevents.net
    kim@edgevents.net

    • 39 posts
    February 14, 2008 5:21 AM EST
    I do like Event-Garde...it`s cute. My only concern is how to actually pronounce the name...Do i say it like "Event...guard" which sounds like a security company or like "Avant-garde" which doesn`t really give any clue to what i do...which was the problem in the first place.  On paper its a great name...but my biggest marketing tool is word of mouth...so if people( or even myself) can`t pronounce the name correctly...it defeats the purpose.

    Also, couldn`t i potentially get in trouble with that other company in Vancouver for having the exact same name? I don`t want any legal disputes over the name...should it become popular in the future. Is that a By country thing? or international?
    EdgEvent2/14/2008 11:24 AM

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    Kim Simonds, Chief Eventor
    EdgEvents You put it on. We pull it off.
    www.edgevents.net
    kim@edgevents.net

    • 39 posts
    February 15, 2008 5:36 AM EST
    Thanks everyone for thinking so much about this and helping with the naming ideas. You`ve all come up with some really great ideas and i appreciate it. After a lot of brainstorming, I still haven`t really found anything i like as much as EdgEvents. So i went back and did some additional digging and found that there is no business officially registered under that name in my area or any other area that i`ve checked. The name isn`t trademarked by anyone. The website that is up on edgevents.com seems to be a link to a different website for a party planner under another company name in Fremont CA (which is like 30 min away from me which is why i was worried about it) but i checked with their county business DBA list and it`s not registered. Also the site that is up there says its under construction. According to the whois, the domain  was bought 2 years ago and expires in August of this year so i`m hoping they won`t renew it since thye haven`t really done anything with the website in 2 years. Then maybe i can grab it. DO you think it`s worth the risk of naming my company EdgEvents despite the potential that there`s another company close by with the same name? If they haven`t registered the name, they have no grounds for complaint right?

    In the mean time...edg-events.com is available as is edgevents.net and .org so i thought i could use one of those for my website until the .com becomes available. What do you all think?


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    Kim Simonds, Chief Eventor
    EdgEvents You put it on. We pull it off.
    www.edgevents.net
    kim@edgevents.net

    • 39 posts
    February 15, 2008 6:44 AM EST
    Well apparently California doesn`t have a statewide Fictitious Business Name search feature. I checked with the secretary of state and you can search for corporations, LLCs and LPs (of which none have the name EdgEvents) but to search the FBN names, you have to go to the individual county clerk websites. I checked all of the counties in the SF Bay area (which is where i`ll be doing business) and none of their FBN searches found anything.

    I prefer to use the name without the hyphen too. My concern is that so many people are used to seeing .coms that if they accidentally type in edgevents.com they will go to someone else`s party planning site. It wouldn`t be as big of a deal if they went to a site for financial services or something...but its someone in the same industry as me, in a town that is like 30 min away. So i don`t want people thinking they are me. I would try to buy it from them, but i`ve never done that...and godaddy charges like $50 for them to try to buy the name, and they can`t guarantee they can get it...so that could be a big waste of money. I plan on buying up a bunch of other  names like the .net and .org and .biz, but i`d really like the .com

    ---
    Kim Simonds, Chief Eventor
    EdgEvents You put it on. We pull it off.
    www.edgevents.net
    kim@edgevents.net

    • 10 posts
    March 31, 2008 10:22 AM EDT
    I like Edg-Events.  Simple and to the point.  Although I would assume you were an event planner, the terms "design" and "production" make the business a little unclear to some.
  • February 13, 2008 11:31 AM EST
    I just jumped on here. But I`ve read some of this...I agree with DKing. I didn`t know what you did just seeing EDG. Now with Design...I thought web design. Is that accurate? Or is it event design only?
    I loved CraigL`s tag. It did 2 things. It says you`re an event planner. Also...if there`s a thought of "dirty"?...that`s a weird word...it`s mitigated...Craig`s tagline made me smile when I got to the "edgy" connotation.
    Next..I didn`t mean to be first with my company...it was an accident...my company`s name begins with A. You might let those other "edgys" go as a group. If their names all look alike, maybe their events all look alike. Is there a cool connotation that begins with A?
     

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    How I Stripe a Parking Lot...16 Years...By Myself
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    • 184 posts
    February 13, 2008 3:50 PM EST
    Great tagline!
    • 120 posts
    February 14, 2008 8:18 AM EST
    How about Eventages.com? Sort of a play on the word advantages.
    Tagline "Your event has advantages with Eventages!
    Eventages.com is available.
    or
    Eventicool.com  is available.
     
    Or Edgevent Tagline"Where Event is a verb..."
     

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    Get Out of Debt

    • 120 posts
    February 15, 2008 6:29 AM EST
    You may be able to buy the name. But, think about this, here you are with an idea and a name, here`s someone else 30 minutes from you with the same idea and wants the same name. Sounds like a perfect partner.

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    Get Out of Debt

    • 3 posts
    August 30, 2008 12:56 AM EDT
    I know this was posted over 6 months ago, but I somehow stumbled upon this forum and had to throw in my 2 cents..

    I`m kind of disappointed that after all that brainstorming you decided to stick to you original name. I think CampSteve and MotionGuy came up with some really amazing names (Event-Garde was my favorite!!! Kudos!)

    I`m only just getting into the Entertainment/Event/Production industry, but I already know how hard it is to stand out from the rest. I feel like using any type of "Edge" and "Event" is way over done--especially if you have to reword it so many times to find one that hasn`t been used already. And as CampSteve said, I think you could come up with a really creative name--A name that allows YOUR business to define the up and coming industry, not the other way around. I hope that makes sense. (Can`t stress those Google & Zingerding references enough!)

    I`m sure you`re long gone from this post and my opinion isn`t as constructive as the others, but I really think you could do much better..

    But sticking with the E and E...

    Evoke Events - We Bring Out The Best
    Etch-Event / etch-e-vent - (maybe a tagline about drawing up plans or something)
    Even Events - We Lay It Out For You
    Entirely Events
    Everlast Events/Events Everlasting (just sounds.. enchanting, ha)

    And some randos, even though they`re not REAL random names..

    Turn Out Events
    Stairstep Events
    Offbeat Occasions
    A (your name) Affair
    Catalyst Occasions

    Or I would try throwing another language in there. That can have a cool effect.

    or just.. EdgEvents - We Do It While You Watch. 
    :-)

    Good luck with your business!
     
    • 335 posts
    February 11, 2008 7:29 AM EST
    the tagline definitely has a nice hook. but i`d provide this additional advice:
     
    if the name of your company is not descriptive of the service you provide and you use this tagline in combination with it, i don`t think it will be easy for anyone at a glance to know what it is you do.
     
    be sure your brand - or whatever combination of components makes up that brand - is easy to "get" at a glance. that way, you`ll be able to avoid wasting a lot of time educating people about what you do.
    Rich2/11/2008 1:31 PM

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    Rich Sloan , Co-Founder, Chief Startupologist, StartupNation

    • 335 posts
    February 11, 2008 7:58 AM EST
    Hi Rich,
    I thought about that when coming up with the name but i thought my company name was pretty good about explaining what I do.  I Design and plan Events with a sort of Edgy modern twist....hence...EdgEvent Designs.
    Do you think that is not clear enough to use a tagline like this?
    Thanks.
    Kim
     
    not sure, kim - do people know this is not a "design" company, but an event planning company? ask around...
    Rich2/11/2008 1:59 PM

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    Rich Sloan , Co-Founder, Chief Startupologist, StartupNation

    • 3 posts
    February 25, 2008 6:05 PM EST
    Kim,
    I know that the hyphen is not preferred but for what it`s worth, the URL "Edge-Events.com" is available.