Been following this site for quite some time. Some geniuses behind this concept. You`ll have to follow it for at least a week to see the power of what they do and how much merchandise they turn. But it`s a concept that some folks on the SuN network might be able to incorporate into their marketing and business plans.
The site is Woot - www.woot.com
The copy and messages are fun, too. The people behind Woot know how to have fun at work!
Good afternoon Kim,
Lots of things impressed me. The concept. The writing. The time offering - when it begins each day. The challenge of finding out who is behind the site and the business - in other words, who is the "Mother Ship" running this thing - and I found out with some digging ... and the pieces fell together.
Have never bought anything from Woot. Just enjoy watching what they do and the way they do it. It`s an education to see different marketing and sales concepts put into action.
I`ve spread the "Woot" word to everyone I know and many have turned into Woot-addicts - and they thank me - weird. Watching how they react is part of the investigation and study.
I hope to have a Woot-something site one day. Working on some ideas with some associates now. Might evolve - who knows - but the business exercise is worth the effort.
If you follow the site for a week or so, regularly, you`ll see that the product mix is not always techno - i.e.: they`ll run a deal on golf clubs sometimes and other non-electronics. I believe they started with electronics (the Mother Ship is electronic-related, too) and they do stay in that category a lot, but as you read the copy for each product, each day, they do not take themselves very seriously. And the copy on the About Us page is downright standup comedy material.
Besides - I`m no techno nerd either - know enough to be dangerous. It`s their business model and marketing and customer evangelism they have created that amazes me. They`re hitting some hot buttons with a certain market and turning some numbers every day.