June 16, 2009 10:50 PM EDT
I happened to be one of those who would probably be annoyed after the first follow-up. My schedule is sometimes too crazy to welcome one more thing I have to respond to. I make my own notes and to-do list after a meeting and have my list of those who impressed me and therefore, when I need that service, I typically contact them.
Although I may not be the norm necessarily, it is advantageous to consider those like me. How? That`s where it becomes a double-edged sword so-to-speak UNLESS... instead of just regurgitating what we discussed in your follow-up, in addition, you present me with another idea or expand upon previous ideas since our discussion or something else I can use or at least consider more intently, then you`ll have my attention just that much more. With that said, what that means is that, regardless of what we talked about, that was then, this is now.
Give me more and be creative about it. That means that you must really understand my business in order to make that happen whereby making the time you`ve invested not having been for-naught. What I often find is that many folks are available offering nearly the same thing. I look for that which is harder to find or procure (a niche) because I stand a better chance of offering something different to my clientele.
Bottom line: really understand what makes a potential customer tick and find those resources that interests that person and then go the extra mile to distinguish you from others. Initially, it may seem to lie outside of what you actually do at the time, but one idea can lead back to your core product or service as there may be a link if you seek them out.
---International Business Network, LLC. (IBNETLLC.com)
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