Let's face it we all like a good deal but when it comes to the 1 penny sale, we just don't understand how a legitimate business can survive. I'm sure we've all heard the expression... you get what you pay for. Could the 1 penny sale be a desperate attempt to make a sale? Could it be that the individual seller does not depend on the income of his/her sale? Could it be that the seller is just selling as a hobby?
So as we try to figure out this marketing technique, we have to ask.... would you buy products from sellers who sell items for 1 penny? If so, do you expect the same kind of service as if you had paid regular retail price? Would you trust your financial information with a 1 penny seller? Would you expect the same kind of service (hassle-free returns, invoice, shipping confirmation,etc) from a 1 penny seller?