Agreed, and as I point out in my latest article here, this direct engagement with customers as a business/brand owner can be like a balancing act on a tight wire. What I mean is, we business owners have to realize the speed and potential of Facebook. This can act as a positive or negative force; hence the need to identify opportunities and pitfalls before you actually set up a Facebook business page.
"You can always better your best."
CT on Twitter
Here are some notes I took from a recently attended Facebook marketing webinar:
Like Button (this is key!)
Average value of Facebook Fan $136.38 ... FB has over 500,000 million ppl (26% of all internet traffic worldwide) averaging 55 minutes a day on Facebook
Wow, no wonder companies like Toyota (who took a major hit this yr) are promoting their Facebook page via national TV ad campaign.
More great info like this on Crowd Conversion.
"You can always better your best."
CT on Twitter
The Drapery Lady
Rockwall Data Systems
@kgibson88 - I am beginning to work with some insurance agents and I am told that 2/3 of their new leads are coming through their fb page. The key is to keep your page interesting and engaging to get people coming back. It definitely takes time and effort, but there are people out there (me!) who are willing to set-up and run your page for a small price.
Facebook pages and groups are cute - but the bottom line is that people visit them a few times and never come back. Also conversions from Facebook pages are not that great - at least from the many companies that I know of who have tons of fans but hardly no traffic from these pages to their websites.
---IsraelExporter.com - Marketing and Lead Generation for Israel's Leading Export Companies PiTag Media - PiTag Media uses online tools to provide increased value for start ups and large companies. Connect with me on LinkedIN
I may have overlooked this in the FAQ, but is it possible to start more than one business page? I partner in two businesses, and I'd like to start a page for each of them. Can I do them both from my one account, and also will people know they are both mine? I'd like it to not be real obvious, as one has nothing to do with the other and it would just look out of place.
I have a new local company page. I, nor people who like our page, can see the "number of friends like" box for our page. We have the number of likes, but not the additional box that list frinds of the person logged in viewing the page. I know it's possible...all other pages have it. Any suggestions? I can't find any answers at all on Facebooks help. I really need help with this one!
Facebook now allows users to create dedicated "pages" for businesses, products, brands, etc. I setup our page this weekend and thought I would share some insights for those thinking about doing this.
1. You will need a personal Facebook account to setup a business page. The reason is that business pages are managed and created from within your personal account as well as accessed via your personal login. So if you try to setup a business page first--which you can--you will actually be going through both setups at the same time. I was unaware of this and was a little confused that it kept asking for my personal information. My advice would be to setup your personal page first then add your business page afterwords.
2. Once I realized I had created both personal and business profiles I tried searching for my newly created busisness page. It would not come up in my search results. To fix this you need to become a "fan" of your business page. Apparently without any fans your page can`t be seen when you search.
3. Setting up the biz page is easy with relevant fields for your company description, mission, products, founded date, etc.
4. Groups vs Pages: Pages are new, but many companies have already setup groups for their product or business. I had found a few that had both a group and a newly created business page, which to me seems redundant. The key benefit of pages is the ability to access the new Facebook ad platform, which is pretty cool and described below:
5. Focused Ads: I only played around with this for a few minutes but it seems like a pretty cool way to focus your ad dollars. From your business page you can create a capaign which allows you to pinpoint demographic info, location, keywords, etc for your campaign. When you fill this information in Facebook calculates the potential number of users that fit your target profile. For example, Single, male, age 25-35, graduated from x college, lives in x state, has keyword interest like wine, wine drinking, red wine, etc, might show 5,000 users. Change a variable, and the user number is automatically recalcuated. Your ad will only go to this group of users.
Next step is to set your daily budget and how much your willing to pay per click through. High bids gives you better exposure. I might try a small experiment in the future to see how this works. I have read some folks getting good results at $.20 - $.50 per click. Overall, a pretty cool system.
5. I was very surprised how many other business in my industry--mostly Wine 2.0 folks and other bloggers--were setup on Facebook. I made several connections in just a few days. Not to mention, all my other freinds, associates, etc, that have pages and who will become part of our viral network.
I wold love to hear others thoughts about how they are using Facebook.
Covered Bridge Cellars, LLC
Here is something else to consider, from cnnmoney.com:
"Facebook’s unique audience grew by 1.5 million people in October, according to a report released this week by Nielsen Online. That’s five times the rate of larger rival MySpace, which grew by about 300,000.
If the numbers are accurate, it means Facebook, the second-largest social network, continued its surge. MySpace logged 58.8 million unique visitors in October, up 19 percent from a year before; Facebook logged 19.5 million, up 125 percent."
Your a stats guy so I`m sure you see the appeal of FB.
Covered Bridge Cellars, LLC
There is no denying the significance of facebook in today's world of internet marketing. Facebook marketing is not a costly affair as compared to some other forms of traditional marketing. But that same time you have to be active with your marketing on facebook and regular updates with emphasis on promoting your products or services in the right areas. You need to have more fans for your ad that will help you spread the word around.
Thanks for this info!! I was trying to figure out why I all of a sudden had a personal page and I could ONLY sign in to that. I just want a business page, but, oh well... here I go exposing myself to the world. I wish you could create a business only account as I do not have time or interest in a personal one, I have only 24 hours in a day. Thanks again for the info, and glad to become a new member here!! I hope to use this site to learn and share info as I have just recently opened up a new business in Corning, NY.
I know that exposure is always good for business, but has anyone found that Facebook (and other social media sites) have directly resulted in increased sales? I have very limited time, and these social media sites seem to take a lot of time and effort. Any thoughts??
Elegant Memorials Funeral Program Templates
Thank you very much for this post. I helped a lot in setting our business' facebook profile.
Now I wonder, how can i get people to "like" our page? :)