Your market isn't validated until you've actually sold something. Hypothetical questions prompt unreliable data. People lie. Sales figures don't lie.
Try to sell someone other than your friends and family on the service. If they go for it, explain that it's not quite ready yet, and that you'll put them on your pre-sale list. If you can consistently sell it... launch rich.
You don't need a survey for this. What *would* help you is a copy of last year's SRDS. It's the consumer spending index that our government puts together every quarter. Find out the size of the market, and how consumers are currently buying.
---James Clouser, Copywriter & Marketing Consultant http://www.jamesclouser.com
Me and my partners are trying to validate the customer value proposition of our StartUp. To do that we started this survey: http://bit.ly/Socks_Survey
I would also like to ask how do you feel about the idea for monthly, online subscription of socks to your doorstep?
Thx a lot!