I came across wefunder.com where select start-ups can post a brief business plan, and after receiving 20 followers can fundraise. Wefunder also recruits accredited investor which attracted me to their site.
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I doubt if anyone has 'success" with wefunder because equity crowdfunding is still not yet "legal" in the US. The SEC needs to issue regulations covering this new option. the law instructs them to complete those regulations by Jan 2013- but we'll have to wait and see.
So don't expect to acquire any capital via equity crowdfunding this year.