December 7, 2007 3:23 AM EST
Ever since I started preselling, I`ve acquired significantly more clients.
If you sell products or services online and you`re not preselling those products or services, you`re leaving a ton of money on the table.
What`s preselling? Preselling is the art of warming up potential prospects, and putting them in a buying frame of mind before you actually send them to your website.
Legendary marketer Ken Evoy of "SiteSell" fame popularized the term "presell" and introduced it to Internet marketing.
Since I`m a writer as well as a marketing expert, my favorite way of preselling is to write interesting and informative articles about various marketing topics. Naturally, I always include a link to my website in my articles.
Why articles? Because contrary to popular belief, most people don`t go online to buy anything. They go online looking for information - an answer or solution to their particular problem. A well-written article can provide that solution.
So what`s the proper way to presell in an article?
1. Present a problem
2. Solve the problem
3. Send the prospect to your website or offline store for a "freebie" or more information.
Can`t write? No problem. Hire a professional to write your articles for you.
So does anyone else presell their products or services using articles or other mehods?
DKing12/7/2007 9:31 AM
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