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Websites: A Manual for the Basically Clueless

    • 16 posts
    February 28, 2007 10:16 AM EST

    Hello,

    My business is helping people create effective company websites that attract visitors and make sales.  Hence the name of my company, Effective Websites.

    -snip-

    So, I would like to ask you all, does this sound like a product that you or someone you know would find valuable?  What other topics would you like to see included in this book?  Does the price of $17.50 seem too low or too high?

    I appreciate all feedback.




    Hi Danae:

    I think that it is a good idea, but you may want to make the first few chapters available for free, or available if people sign up for a newsletter.

    Also, I would take off the hotlinks to non-working pages on this page of your site:

    http://www.danaecowart.com/webdevelopment.html

    All the best and good luck!

    Andrew Darlow


    ---
    Andrew Darlow, Consultant & Editor
    The Imaging Buffet

    Author, 301 Inkjet Tips and Techniques: An Essential Printing Resource for Photographers - InkjetTips.com

    • 990 posts
    February 17, 2007 12:40 PM EST
    Do you intend to register the book with the Copyright office?

    ---
    James Lindon, Ph.D. Patent Attorney
    Lindon & Lindon, LLC
    Cleveland, Ohio
    Patents, Trademarks, Copyrights, Pharmacy Law, Litigation
    [this is not legal advice - provided for discussion only]
    Intellectual Property for the Individual and Small Business: Identify, Protect, Enforce, Defend.
    "Fools rush in where angels fear to tread."
    http://www.LindonLaw.com

    • 19 posts
    August 25, 2011 7:17 AM EDT

    I think you have a good idea for your book. I would focus on more than just he basics though, because a lot of the basics can be found easily online if one just looks in the right places. A book that focuses more on the marketing aspects of websites would be pretty helpful I think. So many people have nice sites but they just aren't being found in Google searches. Tying in a little bit about how social media can help them to promote their sites would be a good idea too. Good luck with it!

    --

    body wrap experts

    ---
    Nothing makes you feel of look better than body wraps.

    • 73 posts
    February 22, 2007 5:35 AM EST

    Free isn`t always free... especially when all you have to do to get your "free" disc is to fork over $6.95 in shipping and handling.

    You should see my christmas tree... hmmmm I mean "holiday" tree. I decorate it with AOL discs

    ---
    Pokerman It`s not about what you can do... it`s about what you will do! Amateur Poker League Software - Drive Traffic - Add 100,000 Songs to your website - Music Catalog

    • 73 posts
    February 24, 2007 6:17 AM EST

    Windows vs Apple... GUI had already been done. Steve Jobs in his arrogance believed that his was the superior system and that Bill Gates` Windows knock off of the Mac OS wasn`t a serious theat.  Apple was the prefered system in the educational institutions at the time and that people would take that knowledge with them and it would trickle down into business and thus Apple would be the top dawg in the market.  WRONG.

    Windows was an inferior product but soon dominated because it was marketed to the right people - Business.

    But.... Apple still lives.... Steve Jobs has his business jet   

    My point here is that it`s all about marketing.

    One thing to remember though.  Your book will probably be subject to a variant of Moore`s Law and be obsolete in about 18 months.

    Pokerman2007-2-24 12:31:9

    ---
    Pokerman It`s not about what you can do... it`s about what you will do! Amateur Poker League Software - Drive Traffic - Add 100,000 Songs to your website - Music Catalog

    • 13 posts
    February 17, 2007 8:09 AM EST
    Hey I can use a few pointers, check out my website and tell me what you think,
    electorials.com

    Thanks,
    Greg
    • 30 posts
    February 17, 2007 6:17 AM EST

    Hello,

    My business is helping people create effective company websites that attract visitors and make sales.  Hence the name of my company, Effective Websites.

    I have an idea to write an e-book called "Websites: A Manual for the Basically Clueless."  The purpose of this book would be to help business owners or other people who are in charge of marketing decisions to be able to make informed decisions about what their company website should look like and include, and who to hire to work on the website.  It is not a "do it yourself" book, but a "make informed decisions" book. 

    Topics included in the book would be:

    --Choosing a domain name and hosting company

    --Making a website easy to use, pleasant to look at, and useful to visitors

    --Marketing online--things to do and things to avoid

    --Things you can use a website for other than an online brochure

    I would make this as comprehensive as possible, and write it so that people with little to no understanding of the Internet could feel comfortable with the information presented.  I would sell this e-book through my website for about $17.50.

    So, I would like to ask you all, does this sound like a product that you or someone you know would find valuable?  What other topics would you like to see included in this book?  Does the price of $17.50 seem too low or too high?

    I appreciate all feedback.

     

    ---
    EFFECTIVE WEBSITES
    when results matter

    www.effective-websites.com

    • 30 posts
    February 19, 2007 6:54 AM EST

    Hello everyone,

    I appreciate your comments and opinions.  It`s very helpful to know how my ideas sound to others.  A few points & responses:

    1.  My website is not a template.  I designed it myself.  But then every template was designed by somebody originally, so I wonder why some designs "look like" templates and others don`t.  But that`s another topic.  Design is not my strongest point--I`m looking into partnering with a graphic design firm, in fact.  And I know my design isn`t amazing, but I think it`s pleasant enough.  I would like to make it more liquid (it doesn`t adjust horizontally,) but otherwise I think it`s basically sound.  If anyone has specific reasons why they don`t like it, I`ll be interested to hear them.

    2. A few people said my website is not effective.  I am still working on it.  It`s a process, not an instant thing.  I would like to know what specifically it is not doing effectively.  What do you think the website should accomplish that it did not accomplish for you?

    3. CraigL: I see that my original post was somewhat confusing.  You are right in thinking that this book would be about helping people understand what they`re hearing from web designers and what not.  When I said it was not a "how to" book, I meant it wouldn`t be "how to make your own website."  For this book, my aim is not to help the little businesses, where everything is done by one person, who does as much as they can in-house, but to help owners of perhaps more established businesses, who know they need to do something with a company website, and have the resources to hire outside help, but don`t have the information they need to make good decisions about that.

    4. About the title: it was a catchy idea I had, but I`ll get more opinions about whether it`s a turn-off, and whether a more straightforward title would be better.

    I appreciate all the feedback (negative too) that I`ve gotten.  I would appreciate more.

    ---
    EFFECTIVE WEBSITES
    when results matter

    www.effective-websites.com

    • 30 posts
    February 19, 2007 8:17 AM EST

    Hello Jeff,

    I appreciate your more detailed post, as compared to your first one.

    Graphics: The borders are graphics, the link box is graphics, and yes, in fact, the company name is also a graphic.  I don`t know how else you think I would have accomplished the drop shadow.  I have not added pictures, because I really don`t like those generic pictures I see on corporate websites, and I haven`t figured out what else to put. 

    You said the web is unforgiving about second chances.  Do you have evidence or research to back that up?  I know from stories I`ve read of some large, established businesses offline, they had rough starts, big failures, etc., and they managed to get past it and be strong.  Do you think the Internet is so different?  If so, why?

    I don`t know what you mean by "I`ve realized this is a franchise model", but I can tell you why I don`t currently use Site Build It.  It costs a lot of money ($300/year), it limits some functionality (you can`t do anything with databases), and it`s really more of a tool set for people who don`t want to bother with the technical side of making a website.  I know about the technical side, so that`s not an issue for me.  I think it`s a great program for many people, but just not for me personally, not right now.  I am considering creating a website using Site Build It in the future, to back up my opinion that it`s great, but that`s not a project I`m focusing on right now.

    Again, I am not "hearing" specific points you see of how my website is not effective, other than that you don`t care for the design. 

    I know how people look at websites.  I know that clear navigation is good.  I think my navigation is clear and the most popular links are at the top.  I have a strong (I think) headline at the top of the page, as well as subheadlines further down that emphasize key points.  Someone glancing over this page quickly should get a good idea of what the company is about in just a few seconds. 

    Do you have other points about the effectiveness?  Like, if the design was different (whatever you think would be a good design), would that make the whole website effective in your opinion?

    Danae2007-2-19 14:36:12

    ---
    EFFECTIVE WEBSITES
    when results matter

    www.effective-websites.com

    • 30 posts
    February 20, 2007 10:38 AM EST

    Hello everyone,

    I appreciate your ideas for improving my site.  I will think about the copy issues you brought up and see how I can work with those.

    Today I have spent several hours redesigning the home page since several people thought the current one looked too much like a template.  If you would like to see the new design, it is at www.effective-websites.com/newdesign.html.  I would like to know if you all like that one better.  I was going to start a new thread about that, but since this discussion continues to be on the topic of the effectiveness of my site, I figured it could go here.

    Also, I thought about the idea that a couple of you raised of having a subscription website.  The thing is, that would necessitate putting considerable time into creating new material every month, and I want the information/education part of the company to be secondary to the actual creating and improving of people`s websites.  So it might be something to do in the future, when I have more people working for me, but it`s not practical right now.

    An alternative route which would deal with the issue of information going out of date would be to offer a "book with updates" package in addition to the book alone.  People could pay a few more dollars to get revisions as they become necessary.  I could also put out revised versions of the book periodically, just like people do with print books. 

    Considering the subject matter for this book (basics of the Internet and websites, defining terms, clearing away myths, etc.), it shouldn`t drastically change that often.  I suppose it`s possible that Google will come up with new technology that drastically changes search (as one of you suggested), but considering that their current method has been in the works since 1996, it seems unlikely to me. 

    Edited to add: I also started rewriting the home page copy--you can read it on the new design page.  It`s not finished, but if anyone has any thoughts on whether this is heading in a better direction, that would be cool.

    And I fixed the link. (Thanks, Steve!)

    Danae2007-2-20 20:25:32

    ---
    EFFECTIVE WEBSITES
    when results matter

    www.effective-websites.com

    • 30 posts
    February 21, 2007 6:24 AM EST

    Efoozle,

    I have just spent about an hour searching Amazon and couldn`t find any books that are exactly like what I want to write.  I found three that were sort of similar:

    "The Entrepreneuer`s Internet Handbook" by Barreca and O`Neill has a section on the basics of business websites, but their book looks at startups from a legal perspective.  That`s valuable, but that`s not the angle I`m going for.  I`m looking at more of a marketing perspective.

    "Online Marketing" by Ravi Damani and others covers the basics of online marketing methods, but doesn`t talk about stuff like how the Internet works, considerations for websites, etc.

    Then there is a book by John R. Geelan about Computer Basics, but considering that the used ones for sale start at less than a dollar, I`m thinking it`s not terribly well-written or helpful.  Also, I think the author doesn`t pay much attention to spelling, which isn`t very professional.

    Most of the website books assume that the reader wants to make their own website.  My book would not be for those people.  My target reader is a non-technologically-savvy business owner who would like to get up to speed on this whole Internet and website thing, but is maybe a little scared of the Internet, or doesn`t know where to start to find information.  Keeping that in mind, it would be wise to market my book in offline channels, and Craig, I was planning to make it available in printed format.  Perhaps not a regular book binding, but I would give people the opportunity to pay for it by sending a check and then receiving a printed copy in the mail, if that`s what they needed to do to feel comfortable.

    My book would not set out to teach this business owner how to make a website.  I don`t think he or she would want to put that kind of time into the matter.  It would just set out to relieve them of their perceived ignorance, so that they could feel comfortable discussing issues related to creating or changing their company website and engaging in online marketing efforts.

    Is there a good market for this book?  I`m not sure yet.  I`ve mentioned it to a few people who I perceived as not being very "up" on the Internet, and they were enthusiastic about it.  I`ll want to get a few more opinions (which I was hoping for here, and I have gotten some good feedback).

    And my purpose in creating this book would be to help these business owners to make good decisions--to empower them in regard to website decisions.  I am interested in making some money, which is why I would sell it instead of giving it away, but any business person has to be interested in that.

    ---
    EFFECTIVE WEBSITES
    when results matter

    www.effective-websites.com

    • 30 posts
    February 22, 2007 7:26 AM EST

    Craig, I appreciate your insightful posts.  I will consider some of the things you`ve brought up as I refine my book idea.

    I had an experience yesterday that illustrates the kind of situation my target reader is in.  There are two guys installing a new furnace at my house this week, and yesterday I asked how it was going.  The man started going on about how they`re using 2 inch insulation and some type of metal for some kind of joints--I didn`t even understand what he was talking about enough to remember it.  He said they like to do quality work.  I just smiled and nodded, because I have no clue what constitutes quality with a furnace installation.  He could be making that stuff up about forming joints and insulation, and I wouldn`t know. 

    Now, I didn`t choose this company--my grandfather did, because he`s acting as the property manager here.  I don`t know how he chose them.  But if I had been looking for furnace repair people, it would have been helpful to me to know a little bit about the furnace (maybe some key terms and the basics of the different parts) and to have some questions to ask different companies to help me choose one.  Then I could discuss the issue with some intelligence, and felt confident making a decision.

    Same thing with car repair.  I have an excellent book that diagrams and explains different systems in a car, and also has troubleshooting charts for each section.  It tells you whether the problems can be fixed by an amateur (and tells you how to do it) or if you need to take it to a professional mechanic.  This has been very valuable to me since my car has a lot of miles on it.  When I take it to the mechanic, and they start talking about belts and alternators and water pumps, I have an idea of what they mean, and I don`t feel like they`re fleecing me.

    All this to say, my website book would probably come from a similar angle, and fill the same kind of knowledge gap.

    I looked at the Professor`s videos.  As far as interactive stuff goes, I would say that that`s great if you`re the kind of person who likes to learn interactively.  You`ve all probably heard that there are three learning types--seeing, hearing, and doing--and most people favor one.  For me, I like to read stuff to learn it.  I`ve tried watching online seminars and listening to audio messages from marketing and small business people, and I get frustrated because I can`t skim through to get to the point.  And a downside to using a video is that it`s not as portable--you wouldn`t really use it on the train ride to work or something, but you could read a book then. 

    But I might consider having some things demonstrated with video--interactive or not--for parts of the book that tell how to do something.  An add-on feature, or bonus, perhaps.

    ---
    EFFECTIVE WEBSITES
    when results matter

    www.effective-websites.com

    • 30 posts
    February 23, 2007 6:47 AM EST

    My thought on the "you can find this in other places" argument from Jeff and efoozle:

    Yes, I agree that most of what I will write in this book has been said here and there by various people, on various websites, in various books, bits and pieces everywhere.  But my argument is, what busy business owner wants to put the time into searching for all the bits and pieces in a hundred books and websites?  My book would have it all in one place, very convienient.   

    Also, for people who don`t know much about the Internet, they may also not even know what to search for, even if they had the time.  Like one guy I was just talking to, who works with a general contracting company, he had never heard of spider bots that search engines use.  He said, "If that`s a good thing, I hope Google is sending them to our site."  Now this is an educated man, who I`m sure is brilliant at creating buildings, but like my book title says, is "basically clueless" when it comes to websites and how the Internet works.  If I said to him, "Oh, you can just google it," he would probably be dumbfounded.  He wouldn`t know where to start.  He probably doesn`t know that this information is available to find.

    Actually, to test my assumption, I think I`ll pitch the book idea to him, and see if he says it`s something he`d be excited about.

    ---
    EFFECTIVE WEBSITES
    when results matter

    www.effective-websites.com

    • 30 posts
    February 27, 2007 10:31 AM EST

    Jillybeans--I`m smacking myself in the head.  I was a creative writing major, and it honestly didn`t occur to me to send out queries to publishing houses and turn my idea into a "real" book.  I would want to do more market research first, but that`s a good idea.  Thanks!

    Stephanie--I`ve done a little reading on split A/B tests, but I can`t find info that says how to actually set one up!  Can you direct me?

    Red8ii8--Several comments:

    Not to be harsh BUT you shouldn`t claim a site is all your own design while leaving a copyright from someone else and someone else`s remarks in the code.

    I have no idea what you`re talking about here.  Of course I have a few articles from other authors in my articles section, and they have their own copyrights with their text, but those are articles that were available for republishing.  I also don`t know what you mean by "someone else`s remarks."  The only comments (I`m guessing you mean) are either notes I made to myself to distinguish the different sections of the page or on a page or two I see that I left the little note from CuteHTML, which is the HTML editor I use, talking about their Hitbox.  I`ve never used the Hitbox, but I`ve been using CuteHTML for so long that that comment has sort of become invisible to me.  But you`re right, I should make sure it`s not in there.

    And by the way, CuteHTML is not a design program.  It merely color-codes the HTML so it`s easier to work with.

    It makes it very clear where you got the ideas from (http://www.psychotactics.com/websitesecrets.htm). 

    Again, I`m seeing false accusations.  I like the guy of Psychotactics.  He has good ideas.  I`m not going to say that his work has had no influence on me.  I`ve done a lot of learning from many sources.  I have not bought or read this course "Website Secrets" that you posted a link to.  I did not get the idea for my company from his work.  I DID get some ideas about how to improve websites from his work, because that`s what he`s about.  I get his newsletter.  When I see good ideas, I will use them, or save them for later.  I`m sure that most good businesspeople out there get some ideas from other people.  That does not mean that my website design or company idea or web page text is "copying" from him, as you seem to be suggesting.

    In the next couple of paragraphs of your post, you proceed to tell me that my website does not look professional and that I would do better to buy a template.  You`re entitled to your opinion, of course, but it would be more helpful if you would at the very least give an example of a website whose design you think IS worth looking at. 

    You have your resume page linked in - also not expert looking. Then you have only two pages you have designed listed in your resume. You list eliminating white space at the bottom of YOUR design as an "accomplishment" and call the design complicated- it isn`t.

    First, I agree that the resume site isn`t amazing.  I did it a while back when I was thinking of finding a full-time job somewhere. I may redo it eventually.

    Second, I worked with one website for over 5 years.  I did not pursue other clients at that time.  Hence, the lack of multiple website examples. 

    Third,  you apparently didn`t read very carefully.  There is no place where I claimed that the design of www.momausa.com was my own.  I clearly stated--twice--that the architects drew the design and I created a website out of it.  And you don`t think the design is complicated to make into a website?  How would YOU do it, if you know of such an easy way?


    I certainly think the idea of creating a resource that clearly and effectively shows business owners the right way and the wrong way to go about building a website is a wonderful one. There are waaaay too many horrific websites on the market today that sour customers rather than woo them. Business owners simply don`t know how to navigate the website creation world.

    Amazing!  We finally agree on something!

    The bigger idea is to create a community for your target. help them get excited and as passionate as you are about great websites. Give away e books with free membership. Keep your member coming back with a constant stream of new articles and mini lectures on video or something. ... Create forums for owners to learn simple coding together and critique each other`s sites. Offer prizes for the most improved, best design etc most traffic. ... They offer the free info people need while creating revenue in creative ways.

    These are some interesting ideas.  But this brings up one issue I`ve been struggling with lately, which is that I`m sort  of looking at two target markets.  One market is the business owner who wants a reliable person/company to create and take care of his/her website and online marketing.  The other market is people who want to make their own websites, and would like some good information about how to do a good job at it.  I actually want to focus on the business owner who needs someone to "do it for me," not the "do-it-yourselfer," so perhaps I need to streamline my website to reflect that more.  I don`t feel that I`m up to "guru" status in giving out "how to do it" information--and there are hundreds/thousands of other "experts" out there who offer this information.

    Danae2007-2-27 16:35:8

    ---
    EFFECTIVE WEBSITES
    when results matter

    www.effective-websites.com

    • 30 posts
    March 18, 2007 12:35 AM EDT
    Hello all,

    I have been avoiding StartUp Nation for a couple of weeks, after that insulting post from Red whatever her name was.  But I have braced myself up and returned.  I`m glad I`m not the only person who thinks this has been an odd thread.

    Whoever said that I make friends easily is right.  I`m used to getting along with pretty much everyone.  Receiving a lot of criticism without much encouragement on this site has been difficult for me.  But I also realize that if I`m going to put myself out there, make myself stand out at all, some people are going to take pot shots, and I have to learn to get over it.  So, to those of you who have been harsh or whatever, I must thank you.

    I will be honest with you.  I don`t have a lot of practice with making websites effective.  But I`m pretty sure I know more about it than Jeff`s older cat (and if not, the cat should go on David Letterman.)  And I`m quite sure I know more about it than a lot of business people out there--especially older people.  I don`t think I`ve ever called myself an expert.  I am aiming to be one, but I don`t think I`m there yet.  Some people seem to be offended that I would offer advice or hold up a standard for websites without this "credential," but if I can significantly improve a website and make it a valuable marketing tool for a company, what difference does it make how I stack up to other people in my field? 

    One person made the point that my target audience for this book idea is not to be found here.  I agree that for the most part they aren`t.  The target audience I`ve been talking about is probably not Internet-savvy enough to use a discussion board.  And, as I and others have pointed out before, they`re also probably not savvy enough to find the information they need about websites on the Internet. 

    I`ve heard several opinions of "nay" and several of "yea" on my idea.  I think the best thing for me to do right now is put it on the back burner and do more market research as the opportunity arises.  And Jeff, if I do end up writing and selling it, I will tell you what the title is so you can be sure not to buy it.  (By the way, what are sliced mousetraps?   Sounds intriguing...)

    ---
    EFFECTIVE WEBSITES
    when results matter

    www.effective-websites.com

    • 30 posts
    March 19, 2007 12:14 PM EDT

    To clarify my absense from SuN, I stayed away because I was preparing for and meeting with four potential clients, and I needed to keep focused on that and not on being mad at the woman who decided to make false accusations about me and my website design.  I was shocked that someone who doesn`t know me and isn`t even a competitor would come along and say such things.  She did not provide anything valuable in her post, except to alert me that I should remove a couple of comment tags that the HTML color-coder puts in automatically.  (She somehow thought that this was evidence that I had stolen my design from someone else, though, so it was insulting more than helpful.)  Jeff, perhaps you have never had trouble with other people`s negative words affecting you emotionally, or perhaps you`ve learned to ignore the unhelpful and see only the helpful, in which case you are admirable.  I have not toughened my skin that much yet.

    Craig, I think if the only negative review you got on your book was because the reader was expecting something else, you should be pretty happy.  It`s when your target audience thinks you stink that you should really be concerned.

    Jeff--the idea I am asking for feedback on IS a book idea, and at some point in this thread there was discussion that the best vehicle might be a print version.  Also, as I mentioned in my last post, more market research would be useful.  I was hoping to do some of that here, but I realize that I won`t find many of the people who need that book here.  I threw out an idea, some people embraced it, others kicked it around, and now I should take it elsewhere to see what happens.  Wow, $10,000 of advice.  I feel so important.

    Onthebeach--you make a good point that it`s difficult to know what level of skill to assume.  In my head I have been assuming that the reader uses a computer regularly for basic tasks, uses email, and occasionally uses the Internet.  So, no "how to work a mouse" chapters. 

    ---
    EFFECTIVE WEBSITES
    when results matter

    www.effective-websites.com

    • 11 posts
    September 14, 2011 10:39 PM EDT

    I think people might consider the context of your site when deciding on the value of your book and whether or not they should purchase it. :)

     

    How To Look Good In Photos



    • 2 posts
    February 27, 2007 7:00 AM EST
    Hello Danae,

    I have looked at both versions of your site and read a bit about what you are trying to accomplish. Not to be harsh BUT you shouldn`t claim a site is all your own design while leaving a copyright from someone else and someone else`s remarks in the code. It makes it very clear where you got the ideas from (http://www.psychotactics.com/websitesecrets.htm). I see you removed the extra  copyright in your second version but you did still leave some remarks from whatever source you used to create this  design in the code on some of the other pages. You should probably remove those as well before the work as your own.
     If you are going to set yourself up as the expert (which you are doing) then you have to realize the importance of appropriate and attractive graphical styling on ANY web page. If it isn`t your strong suit- hire someone. That can be the hard part of small business owning- knowing your strengths and weaknesses and making good decisions accordingly. In all kindness I say this: you need to hire a professional web designer or consider buying an attractive template (there are some very good simple sites that work try template monster.).

    Your site (not trying to be mean) looks far from professional or expert. You have your resume page linked in - also not expert looking. Then you have only two pages you have designed listed in your resume. You list eliminating white space at the bottom of YOUR design as an "accomplishment" and call the design complicated- it isn`t. So where are your credentials for writing this book? Why should someone listen to you? You`ll have to establish some sort of credibility. Or skip it completely and establish more journalistic creds. instead.

    Back to your idea. I certainly think the idea of creating a resource that clearly and effectively shows business owners the right way and the wrong way to go about building a website is a wonderful one. There are waaaay too many horrific websites on the market today that sour customers rather than woo them. Business owners simply don`t know how to navigate the website creation world.

    Is the best way to profit from that to sell an e book as an "expert"? Maybe if you`re listening to the "secrets" from the psychotactics site. But what about branching beyond the form letter "Dear Friend" kind of  stance (which probably worked better when it was new to the web. How many people automatically click out because they know the formula- lot`s of big talk, not a lot of free info in spite of the claims, and there is always something to buy at the end. The majority of web users  DO want free info and know they DON`T have to pay for it).

    The bigger idea is to create a community for your target. help them get excited and as passionate as you are about great websites. Give away e books with free membership. Keep your member coming back with a constant stream of new articles and mini lectures on video or something. This gives you the opportunity to later  sell them a bigger book or package (while generating ad revenue on your site). Build a "solutions station" where you partner with web designers and logo creators and copywriters etc who offer special rates to your members (as a mutually beneficial arrangement with you of course). Create forums for owners to learn simple coding together and critique each other`s sites. Offer prizes for the most improved, best design etc most traffic. These kinds of sites can become huge successes like babycenter.com, web md, i village etc. (startupnation!). They offer the free info people need while creating revenue in creative ways.

    Keep working on it and good luck.
    • 1 posts
    July 31, 2013 9:51 AM EDT

    photo should be clicked by a high quality camera with high

    pixel and the canon would be best for this.

    • 344 posts
    February 17, 2007 5:07 PM EST

    Jeff,

    You do come across as an angry person and it is the main reason I rarely engage in threads where you participate ... I couldn`t hold my tongue on this one however. Ever since I noticed your style emerging late last year and I reviewed your website and discovered the basics of your company`s offering, I often wondered how your angry style plays out with your customers. If you use this style here on the SuN forums, I am pretty sure you use it in most dealings with the people you interact with all day. Rarely have I found someone who has the capability to switch sucessfully between Dr. Jekyl and Mr. Hyde. I believe what we read here on the forum is the real Jeff.

    I`m quite sure you will respond with something cute and caddy and completely "Jeff" and this is fine. I am not trying to change you - only you can do that. But CookieMonster is correct ... you come across as a very caustic and angry person and I`m pretty sure this is not the first time you have ever heard that from someone.

    I know this will probably fall on deaf ears but I will make the suggestion anyway. I suggest you read How to Win Friends and Influence People by Dale Carnegie. A classic. Read it several times this year. Keep it with you at all times. Try using the principles in the book on a daily basis.

    "Brand Jeff" ain`t working right now.

    Have a great tomorrow!

    R@

    ---
    Richard Arnold · Key Concept Writers · Business Communication: The "Key" To Success· Law of Attraction Blog · Life Ain`t Brain Surgery Blog

    • 23 posts
    February 17, 2007 11:15 AM EST
    nothing wrong with the title, I mean look at all those ____ for dummies books 
    • 394 posts
    February 17, 2007 11:23 AM EST

    Great idea, pretty good copywriting, pretty good execution. You could improve the design a bit and perhaps execute better, but nothing wrong overall. I see nothing wrong with using a template. In fact, using a template is the only real solution for a beginner. That`s a great way to learn in fact. The real test is how many books you sell, right? If you sell a lot of books, wonderful. If not, you might need to refactor a bit.

    Here`s a post I wrote on copywriting. [If you`re interested.]

    • 394 posts
    February 17, 2007 11:26 AM EST
    Jeff, once again a nasty, unhelpful comment. Keep it up and you`re going to show everybody exactly how you like to be "constructive". Have you ever considered that future clients might Google you and find your posts? Is this good brand strategy?
    • 394 posts
    February 17, 2007 1:23 PM EST

    Jeff, I certainly hope you don`t lose sleep over my comments. That would make me feel bad. [No sarcasm. I would feel bad if I thought that my comments were harmful.] You`re right, don`t request criticism if you can`t handle it. Touche.

    That said...

    I bet other people lose sleep over your comments. Look, throwing out a single sentence that says "you suck" isn`t helpful. It`s harmful to a lot of people. Helpful is saying "you could do this better if you..." or something ... or even "you`re obviously unqualified to do this ... but you`re good at this". Honestly Jeff, I have tried to be nice and conciliatory but I really don`t like having to participate in discussions with you and sooner or later you`ll drive me away from any discussion in which you participate.

    For the record: I don`t feel like I have the right to reprimand you or anyone else. Maybe I should just shut up. But I`m not the only one who is growing tired of your "style" or whatever you want to call it.

    • 394 posts
    February 17, 2007 1:28 PM EST

    NHG, You`re absolutely right.

    I meant "templates are good for beginners because they`re a way to learn how to build sites". It`s tough for even an expert to start with a clean sheet. So, that`s what I meant. We all use templates in various form, every day, without realizing it, and yet there are no calls against our professionalism. We don`t build our own cell phones, cars, etc. Nor do we always think original thoughts or act originally. Templates are just a way for someone to do something they couldn`t otherwise do. Templates compress information into a manageable package. Personally, I don`t have any problem with a template based approach. After all, HTML and CSS and Web Standards are just templates after all. C++ relies super heavily on templates. So I guess I don`t see much difference?

    That said, you are correct that a beginner should not sell advice. No way. That could certainly cause more harm than good at any rate. But how does one become an expert? You have to start somewhere.