July 23, 2008 3:28 PM EDT
Why not do both?
While you`re running your current business, start working on a booklet that you could offer out to your current customers. See what the response is, maybe offer it as a free gift for those who have used your services. In return you may ask them to email or mail you what they thought of it.
THink about your clientele. You may want to develop two (or more) sets of materials, one for other people in your industry, one for clients with no prior experience.
You don`t need to do one or the other, you can start incorporating a new level to your business. Try something out, see what happens. This will give you some insight into what will work well and what might. The worst that happens is you write a booklet that doesn`t sell to well, but then you might be able to break the booklet into seperate sections and offer it to an association magazine in your industry that will pay you to publish. Marketing as well as income.
The best way of finding if something will work is trying it, then adapting what you discover in the process and adjusting so that each time you do something you get closer to the results you`re aiming for.
KerryJS7/23/2008 8:31 PM
---Get Into Action - In Business and In Life
Strategic Planning In Action