Have you noticed that for virtual based businesses, the emphasis for advertisement is also virtual. I have a virtual business with physical products. My target market is in the local grocery store, the mall, out walking their dogs, playing golf, holding down a 9 to 5, otherwise leading busy real life.
Now, I had a momentary flashback to my marketing classes. Sales people always, no let me rephrase that - agressive and success sales people have a very passive way of establishing "presence", the ubiquitous business card. I also remember some of my favourite boutiques and little shops in Colorado Springs, I found them because someone gave me a business card or I saw an eye catching card displayed somewhere.
With this in mind I have decided to extend by advertising budget and reach by giving our business cards.
So, am I off on a tangent here?
What is the best way to tract ROI for my "3 1/2" x 2" advertisement?
You know I think that will definately work. I have created different email address and linked them to different Private Phone Numbers. And as I have more than one product in my portfolio, I assign for, instant, my weightloss program it`s own email account and phone number on my business card. My advertising is done for my entire website so I know where my business is coming from. It may seem like a lot of work, but it is not, I have all my email forwarded to my one email account, and filtered into different folders. So it is working. Has a few wrinkles, but they will smooth out.
You people are brillant!
You are smart to pull out the business card issue. I don`t care if the business is brick & mortar or virtual, a business card is always in order. One of the least expensive marketing tools ever invented. Even Paladin had a business card (50s western TV show for you youngsters on here). Paladin carried a one of a kind business card. The card read: “Have Gun Will Travel. Wire Paladin. San Francisco.” In the center of the card was the picture of a chess piece – the horse-headed white knight, a paladin - so chosen because a white knight is someone who champions for justice.
Sorry, I had an old fart flashback.
People also forget that a business card has two sides and most never use the other side. Get creative. As inexpensive as cards are, change the other side message as often as you like.
You asked about tracking. Suggestion: Promote your eNewsletter (you have one, right). Have a code on the card and instruct people to sign up for your newsletter, enter the code, and when they do, you track and send them a small gift or sample. Builds your email list for continous promotions, creates a stable of customer evangelists, creates viral marketing agents, and future customers who will try your free sample. And it ain`t expensive to do.
If you do different promotions beside the business card promotion, say, a cross promotion with a B&M store, use a different code.
Good luck and best wishes in your success!
I don`t know about coscooper, but I was right here ...since April `06
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I have rally enjoyed and learned a lot about business card marketing. Thank you.
I`d like some input on this question. We are using roving.com for our newsletter and it does have a join me box for our website however, I don`t believe there is a method or optiion to enter a code. How best can this be accomplihed-tracked from the business card and is there another enewsletter that I could use?.
---All things are possible! Corliss Darnell www.msceeskincare.com
---Shane Cooper http://www.altitudedreamcars.com - Coming together is a beginning. Keeping together is progress. Working together is success!