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Why Do They Keep Sending Me Stuff I Didn’t Ask For?

    • 6 posts
    June 13, 2007 9:36 PM EDT
    It`s funny!

    When you get to certain level in your network marketing
    business you get to experience things that you never did at
    the start, so let me share one of those recent experiences
    with you.

    Recently I`ve noticed a funny trend . . .

    Being that many many people have access to my business phone
    number, email address, and physical address, I`m a pretty
    high exposure target for a lot of folks out there.

    Emails, calls, mail, you name it, I get it.

    And well, recently I`ve been getting a lot of stuff in that
    last category from fledgling network marketers. In
    particular, everyone seems to think that I`m a pretty good
    target for a particular business that has post cards and CDs
    as part of their marketing mix.

    And well in the last week, I`ve gotten literally 8 of the
    exact same card with the exact same CD in it. Always written
    in a friendly tone, but always saying "Hey, Daegan, Remember
    me from back when, well now I`m with X company and I think
    it`d be a great fit for your business."

    In fact, one guys that sent me this stuff actually used to
    be in my own downline. (Ha!)

    I remember a couple email conversations we had way back
    when. I hadn`t heard from the guy in a few months and up
    pops a letter in the mail with a CD for his new business.

    I appreciate the thought and all, but there is an important
    marketing lesson hidden here.

    So Robert if you`re out there listening here it is . . .

    Very important to remember that when you are a network
    marketer and you`re building your business with the least
    resistancewait until someone asks you for information about
    your business before you blindly send out CDs.

    Why?

    You don`t want to waste your time or your money, and when you
    send information about a product, service, or your new
    business - if you`re sending out stuff to everyone you know
    you`re wasting valuable marketing dollars and your time on
    people that probably have no interest in what you`re sending
    them.

    That`s not what you want.

    Here`s the formula:

    Traffic - Lead Expresses Interest - You Send Info - You Make
    Sale/Make Contact - Then You Recruit.

    That way you`re only spending time and money on leads who
    want what you have.

    Attract them towards you, don`t pull them in with brut force
    and you`ll have a lot more fun and a lot less frustration.
    ============================================================ ===
    "how i grew my business by 389 members
    in 8 weeks WITHOUT picking up the phone!"
    get the details FREE ==> http://www.ageldistributor.info
    ============================================================ ===

    ---
    ============================================================ ===
    "how i grew my business by 389 members
    in 8 weeks WITHOUT picking up the phone!"
    get the details FREE ==> http://www.ageldistributor.info
    ============================================================ ===

    • 38 posts
    June 14, 2007 8:28 AM EDT


    Attract them towards you, don`t pull them in with brut force
    and you`ll have a lot more fun and a lot less frustration. 

     

    Good point. At the end of the day, people buy from people. Inundating them with unrequested information is no substitute for taking the time to foster a relationship with your prospects.

    As for the former member of your downline sending you material, thanks- I needed a laugh today.

    RosannaTussey2007-6-14 13:29:18

    ---
    Rosanna Tussey
    Owner
    New Mexico Candle Co.
    http://www.nmcandleco.com