Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content, online ads, e-mail and other Internet content...Copywriting is the act of writing copy for the purpose of advertising or marketing a product, business, person, opinion or idea...
There are alot of definitions for the term "copywriting." But the definition I like best of all is the one provided by Wikipedia:
"Copywriting is the use of words and ideas to promote a person, business, opinion or idea."
Hmmmm...copywriting sounds pretty important doesn't it?
It is. Unfortunately, not all Internet Marketers feel that way. The reason I know this is because last week, I conducted a survey of IM'er's.
The survey question I asked was: How often do you visit copywriting websites or read copywriting materials?
Respondents had a choice of three answers...Continue reading Why Copywriting is Important.
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