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Why Copywriting is Important

    • 1 posts
    March 31, 2013 11:57 PM EDT

    Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content, online ads, e-mail and other Internet content...Copywriting is the act of writing copy for the purpose of advertising or marketing a product, business, person, opinion or idea...

     

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    • 857 posts
    March 7, 2011 6:09 AM EST

    There are alot of definitions for the term "copywriting." But the definition I like best of all is the one provided by Wikipedia:

    "Copywriting is the use of words and ideas to promote a person, business, opinion or idea."

    Hmmmm...copywriting sounds pretty important doesn't it?

    It is. Unfortunately, not all Internet Marketers feel that way. The reason I know this is because last week, I conducted a survey of IM'er's.

    The survey question I asked was: How often do you visit copywriting websites or read copywriting materials?

    Respondents had a choice of three answers...Continue reading Why Copywriting is Important.

    David Jackson

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