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Logo Design

    • 13 posts
    November 10, 2011 2:08 AM EST

    No matter who you choose to create your logo, the most important decision you need to make is about your brand identity - and you need to be crystal clear in your own mind about what that is before you ask someone else to create a visual symbol of that identity.


    Christian Book Stores



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    Christian Book Stores

    • 5 posts
    April 21, 2006 10:27 AM EDT
    I am creating a website for a company that  I am slowly starting on the side but I am having a hard time making the decision of how to get my companies logo created. I am proficient in Photoshop and have done some web development but do not have the creative ability to do it myself. Can anyone suggest some options for getting my logo created. I am on a tight budget but want the Logo to last for years to come. We are in the field of Sustainable Development and Learning if that helps.
    • 5 posts
    June 20, 2006 2:21 PM EDT
    Thanks for everyone`s great comments and discussions. I just visited StartupNation after not being on in awhile and saw all the great comments. I am heading out of the country for a few weeks and am going to definitely nail down what exactly what I want my brand and logo to convey and will definitely be using all of your advice and potentially some of your services. Is there a way to set up automatic emails to be notified when someone has replied to comments on the SN forums?
    • 5 posts
    November 15, 2011 3:58 AM EST

     

    Also if you`re on a tight budget and want decent quality I could recommend The Logo Company.  They won overall best in wired magazine.  Take a look: www.thelogocompany.com

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    Marston Alfred
    Marston Innovation
    http://www.marstoninnovation.com/

    Managed web hosting, marketing and clean web design for the non-technical small business and independent professional

    I had a pretty good experience with the Logo Company for a previous logo/business, although it ended up costing more than I originally expected. I paid them for 5 designs, none of which were anywhere close to what I asked for. I told them I wasn't happy with the and asked for a couple more designs. They created more designs, but charged me in full for it (and would not credit me when I asked them about it). I was happy with the design they created in the 2nd round of designs though.

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    • 5 posts
    November 15, 2011 3:57 AM EST

     

    Also if you`re on a tight budget and want decent quality I could recommend The Logo Company.  They won overall best in wired magazine.  Take a look: www.thelogocompany.com

    -------------------------

    Marston Alfred
    Marston Innovation
    http://www.marstoninnovation.com/

    Managed web hosting, marketing and clean web design for the non-technical small business and independent professional

    I had a pretty good experience with the Logo Company for a previous logo/business, although it ended up costing more than I originally expected. I paid them for 5 designs, none of which were anywhere close to what I asked for. I told them I wasn't happy with the and asked for a couple more designs. They created more designs, but charged me in full for it (and would not credit me when I asked them about it). I was happy with the design they created in the 2nd round of designs though.

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    Premium WordPress Themes | Twitter | Themespotter Twitter Page

    • 731 posts
    April 22, 2006 11:11 AM EDT

    Honestly, if you are seeking a logo that you can go here and develop your logo in a matter of minutes. http://www.logoyes.com/?bid=18&aid=CD242&opt=

    This is where I send my customers when they are on a budget but want to get nice looking LOGOS, plus you get free business cards with it after you are done.

    Good Luck and tell me if it worked out for you

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    Edgar Monroy
    Web Developer / Owner / Consultant
    When starting your own business the need to "know-how" is greater than money!
    http://www.nuevolution.net

    • 731 posts
    April 22, 2006 5:13 PM EDT

    True to what PeerBoard Coach said,

    It took me 14 designs, before I made a commitment to my companies Logo. Once I made the commitment and was able to relate my business with the Logo it was easier for me to brand the business. I think before you decide what you want to represent to others, make rough drafts, show them to friends, peers, and others and see what they have to say. Sit back and think to yourself "Is this really how I want people to identify me as" and the image will be much clearer that what you expected.

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    Edgar Monroy
    Web Developer / Owner / Consultant
    When starting your own business the need to "know-how" is greater than money!
    http://www.nuevolution.net

    • 6 posts
    July 7, 2009 6:06 AM EDT
    Hi,

    i am a graphic designer, with 5+ years of professional logo design. i currently work for an ad agency, where much of my work is in concept logo design and i spend much of my free time freelancing as well.

    check out my portfolio, and we can make a time to talk about ideas.   http://www.coroflot.com/gingerbryan

    thanks!

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    be the change you want to see in the world...

    • 2 posts
    December 17, 2012 1:19 AM EST

    You can take help of photoshop...and it will help you to  design a nice and attractive logo for your company..

     

    www.agil8.com

     

    • 2 posts
    June 20, 2006 12:12 PM EDT

    Hi we`re new to this forum and hope to gain a lot and give a lot.

    We recently used elance.com for some of our logo projects and website scripting.  Good deal and you have a good deal of competition between people and their services.

     

    --albert

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    CustomerTrend Inc. / Albert Barneto
    Video and Telephone Mystery Shopping
    Customer FeedBack Solutions
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    • 38 posts
    May 25, 2006 12:24 PM EDT
    I agree with most everything said in this discussion.
    I would strongly recommend having a professional graphic designer design your logo.

    Things to remember:

    1. Know your brand positioning.
    2. A brand is more than just  a logo.

    3. You get what you pay for.

    Even with tight budget, try to set aside an good amount for developing your brand identity. First impressions are everything.
    A well designed brand identity will let you launch with your A game as opposed to a B or C game. That is important these days with an ever increasing amount of competition in the marketplace.
    A well designed brand will expand with you as you grow your business.

    Rebranding, is always infinitely more expensive then having a great brand image to start with.


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    Mary Hutchison Design LLC design + strategy + counsel 206.407.3460 info@maryhutchisondesign.com

    • 10 posts
    December 14, 2012 12:09 AM EST

    Logo design is the most typical task because after a short spam of time your logo will become your brand identity, so it takes a lot of creativity and hard work to make your logo interactive and eye-catching.

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    • 233 posts
    April 22, 2006 5:58 AM EDT
    Having designed logos for almost 30 years now, I always suggest that small business owners hire a professional to create the identity for their business, whether they hire me to do the job or not.  In the end - in most cases - you will have a much more polished and effective logo.  It is often very wise to bring someone with a critical eye, real artistic talent, and some emotional "distance" from the actual business into the procedure of creating what will be the most important visual element of your marketing and promotion efforts.

    One of the most important things is to follow what one of my college professors referred to as The K.I.S.S. Principle -which is Keep It Simple, Stupid.  The most memorable and effective logos are most often the simplest.  A logo does not necessaarily need to say everything about your business.  It should be a very strong invitation to a potential client to want to learn more about what you do, an ever present reminder to existing clients that you are their to serve their needs, and an immediately recognized element of your business image over time.

    Another important initial consideration is that your logo needs to work in black and white. Even in these days of flashy technology your logo needs convey your image in black and white, or one color, for photocopying, faxing and other needs.  In designing logos, I won`t even add color to a logo design until the client has signed off on the image in black and white.

    When contemplating color for your finalized logo design don`t simply choose specific colors because you like them.  Give some thought to possible emotional, historic or cultural implications of color.  A great resource for this is the book Blue is Hot, Red is Cool:  Choosing the Right Color for Your Logo by David E. Carter.  For example, something like 60% of all logos contain the color blue.  For me that`s always been a reason to not use blue.

    Be careful when using online logo design resources for the creation of your business identity.  In many cases, if the price is too inexpensive, you will be getting exactly what you pay for.  Research designers to make sure you will be getting original art created specifically for your own business.  Some designers will simply slap your business name up next to an already existing piece of "clip art" - which may already be in use by other businesses as their logo.  Some web site logo options will offer you a template design for your business.  Again, you risk the possibility of another business having exactly the same logo - with a name change being the only difference.  You want your logo to be a unique representation of your business.  Recently it was discovered that one of the major online discount logo design services - touted by many business publications as a business model for such work - was actually selling some logo designs created by other well-known designers for existing businesses.  In fact, they were even offering the very familar, trademarked Xerox "X" for sale in their menu of available designs as a logo option for a business identity.  So, in those situations, it is "buyer beware." 

    You really are best off working closely with a talent, skilled professional designer in creating a strong symbol to represent your business. A great deal of the success in creating an effective logo will be due to the personal and professional relationship that develops between designer and client. You might want to read my article  Inspiration, imitation or innovation - how do designers create unique identities? for some additional thoughts on logo design efforts.

    Best of luck with your project.

    - J.

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    Jeff Fisher | Jeff Fisher LogoMotives | Tweet! Tweet!

    • 233 posts
    May 9, 2006 10:12 AM EDT
    Hi all -

    I thought I would share an additional article about identity design that was just published in a legal industry publication.  While slightly skewed to the audience of law firm administrators, the piece contains a few helpful hints for anyone considering the creation of a new company logo:

    Tipping the scales toward successful identity design


    - J.



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    Jeff Fisher | Jeff Fisher LogoMotives | Tweet! Tweet!

    • 233 posts
    May 11, 2006 3:37 PM EDT
    Hi,

    We recently did a logo design contest on Sitepoint.com and got about 10-15 different designs.  The winner was to receive $100.  Someone suggested this option to me, and I was skeptical.  But I gave it a whirl, got some bad designs, some good, but one we really liked and ultimately choose for our business.

    You can check it out at our site, PipelineDeals.com.  The upper left blue/white spiral.  We also have a grey/white one.

    Its just another option you have outside of the high end professional and in between the logo kit builders.

    Nick


    An international campaign is now in place to educate both the general public  and graphic designers about such "contests" - which are little more than requests for speculative, or "spec," work.  You can read much more about this effort on the NO!SPEC web site.   Design organizations around the world are taking up this cause in promoting professionalism in our industry.  I am a member of the NO!SPEC committee, made up of designers from around the world.  In addition, I have written about this topic in articles for design industry publications and web sites.  Two of the articles are When a "contest" is not a contest and Say NO!LOGO to speculative "contests" and identity design requests.  

    - J.

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    Jeff Fisher | Jeff Fisher LogoMotives | Tweet! Tweet!

    • 233 posts
    May 11, 2006 4:14 PM EDT
    I don`t think there is anything wrong with asking designers to compete for business.  Small companies and even large often do business development work for free or on spec if you will.


    Designers should compete for business - based on the quality of existing work in their portfolio of past design efforts, not on the request for new design work with the possibility of being selected for compensation.  That is the basic premise of the NO!SPEC campaign

    In how many other industries are individuals asked to do the service requested and the customer will decide afterwards whether to pay the individual (and accept the work) or not?  It seems to be limited to the creative professions (at times in the design, advertising, architecture and similar fields) for some reason.  Doing business in such a manner doesn`t seem to be acceptable to doctors, dentists, lawyers, and most other professions. 

    The design profession is finally standing up for themselves and letting potential customers know that business will not be done in such a manner any longer.  My post was simply meant to be part of the education process that is taking place on an international scale.

    - J.


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    Jeff Fisher | Jeff Fisher LogoMotives | Tweet! Tweet!

    • 233 posts
    May 23, 2006 6:20 AM EDT
    Hi all  -

    I thought I`d add my latest article, from my CreativeLatitude.com column Logo Notions, to the mix of this thread: 

    Using, fusing and abusing “the rules” of logo design

    - J.

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    Jeff Fisher | Jeff Fisher LogoMotives | Tweet! Tweet!

    • 233 posts
    May 23, 2006 7:28 AM EDT
    R@ -

    Thanks.  You are great about giving people positive feedback.  It is appreciated!

    - J.



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    Jeff Fisher | Jeff Fisher LogoMotives | Tweet! Tweet!

    • 7 posts
    March 17, 2013 12:13 PM EDT

    We use 99designs.com and logodesignguru.com to have our designs done.

    When it comes down to it, as a paying customer you want to see options without breaking your wallet. You can pay a local company to design 10 or so logos, typically all with a similar style or have hundreds of people from around the world submit hundreds of designs for you to critique and make perfect.

    This is going to trigger local companies to point out "serious issues", but it's innovation in the space. These online companies have spent hundreds of thousands, if not millions to backup their service.

    Whats great about these online services is that you get to make suggestions as people submit work. Start off with a veiled project to get unique submissions and days before the end, unveil the project to have participants work off the ideas you like the most. Make comments, encourage, rate, and share the submissions on your social media networks. These services make great advertising campaigns when you allow your customers to participate in choosing final desings.

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    Joe from citeads.com - FREE classifieds for businesses

    • 1 posts
    July 20, 2012 1:45 AM EDT

    That sounds great,

    Good luckInnocent

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    • 344 posts
    May 12, 2006 3:40 AM EDT

    Amen, Jeff!

    It always amazed me (when I had staff and doing creative work) how people wanted "spec" work. Glad to hear the creative world is banning together to educate and stop the practice.

    R@

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    Richard Arnold · Key Concept Writers · Business Communication: The "Key" To Success· Law of Attraction Blog · Life Ain`t Brain Surgery Blog

    • 344 posts
    May 23, 2006 6:44 AM EDT

    Jeff - great article! Keep educating the masses.

    R@

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    Richard Arnold · Key Concept Writers · Business Communication: The "Key" To Success· Law of Attraction Blog · Life Ain`t Brain Surgery Blog

    • 2 posts
    April 22, 2006 3:27 PM EDT

    No matter who you choose to create your logo, the most important decision you need to make is about your brand identity - and you need to be crystal clear in your own mind about what that is before you ask someone else to create a visual symbol of that identity.  Don`t confuse your logo with your brand.  Hopefully, you`ve already got this handled, but just in case, I wanted to warn you. 

    I`ve seen so many businesses whose logos have no relationship to what their businesses stand for and, of course, that`s just a symptom of a bigger problem.  They haven`t stopped to clearly define the promise they are making to their customers and potential customers, the words they want to "own" in their customers` minds - in other words, the value they bring to the table that makes them unique from, and better than, their competition in at least one meaningful way.

    Having said all of the above, I also agree with those advocating for use of a professional designer - one who also understands the mechanical side of their designs - that is, what prints well, what prints cheaply, etc.  A design that fails to take real-world applications into account will end up costing you far more than a good designer.

    Good luck!

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    Kim Greenspan, The Alternative Board - Metro Detroit. Helping business owners achieve success with peer advice and coaching. www.tabmetrodetroit.com

    • 9 posts
    January 5, 2013 9:24 AM EST

    Visit logodesigngear.com Custom logo design service at affordable logo design price. Get your logo design at $19.

    • 37 posts
    September 11, 2012 9:36 PM EDT

    Make it simple but attractive. Ensure that it is readable and easily recognized. The user should understand the logo design. Avoid using a abstract images as it will discourage the user from getting attracted.

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