For those not familiar with Tesco, they are a grocery retail chain that was looking to grow its business in South Korea without adding additional stores. So they decided, that since South Koreans are busy enough, they would bring to the store to them, thereby making it easier for people to buy their groceries on their time, during their daily routine and thus save them the trouble of coming into the actual store. Tesco created virtual stores at subway stops in South Korea. Consumers could “walk the aisles” as if they were actually in a store, viewing images of products arranged just as they would in the store itself. Using QR technology, people could scan the codes of the products they wished to buy, place them in a virtual shopping cart and their order would be delivered right to their door that same night. According to the company, as a result of this campaign, Online registrations increased by 76% and online sales increased by 130%
Searching for innovative ways to market products and services, and just when we think we are on the ball, we are really just playing catch up to the next big thing.
Mobile marketing has several layers that work both individually and collectively to promote a brand’s awareness and drive positive consumer actions.
Engage your audience and you WILL reach them!
Mobile marketing is defined as using your mobile phone as a marketing tool for companies who want your business and who are willing to send you text messages to do it. While this is certainly a powerful facet of mobile marketing it is not the only one and considering the amount of smart phones now on the market a mobile website might soon become much more important than a simple text message could be. Having your mobile website up and running and able to cater to the unique technological requirements of a smart phone gives you a leg up on the competition especially if you are trying to break out of the one year business failure hurdle.
Do you realize the power of having a mobile app for your business? Mobile devices are quickly becoming the number one means for accessing the internet.
It is important get your customers involved in your mobile marketing efforts. Use mobile marketing to grow your customer base by asking existing customers to forward information, announcements, and specials that your business may offer. Mobile marketing allows for more creativity and flexible than other marketing medians, such as print or broadcast. Even more importantly mobile marketing is less expensive than traditional advertising.
Mobile marketing enables you to grow your business and build better relations with your current customer base. The number of mobile users are growing rapidly, 78% of consumers trust peer recommendation, besides, 97% of your customer have a mobile device with internet connectivity.
---AppStar - Making Small Business Mobile Marketing A Reality National Wifi Solutions
The importance of internet marketing lies in the fact of its mass appeal. The internet marketing serves as a wonderful tool to those net savvy businessmen who exploit the tool to maximize the profit.You are always helping thousands of traders who may miss themselves in the way to success! Whenever you go one small step advance ,wo go long-distance step !
Mobile marketing allows a person to market without such hassle, because you can have connection to your customers, any time and any where as long as they have the mobile phone in them. This is even more great than using PC (Personal Computer), because mobile phone is more portable than computers.
I agree with every other guy that mobile marketing is the future and a small diversion from online marketing. But we need to be very careful not to make it redundant. We usually do get too many ads (boring ones) on our phones. According to me there should be some thought put into it before getting into mobile marketing.
--- Kenny Schwimmer, Online Marketing Executive www.toboc.com
Hi...Its very interesting concept that everybody get attetion, yes i do agree with Emma,spider,as they shared the information was right.There are 40 million Americans using their mobile devices to search the web; that's over 15% of American web users. In many developing nations most users' primary method of connecting to the Internet is via mobile devices. Women aged 35 to 54 are the most active group in mobile specialisation,By 2014, Mobile internet should take over desktop internet usage, when something grows fastly it depends up on the marketing only.
Yes I m totally agreed with AppStar on this since Mobile marketing has several layers that work both individually and collectively to promote a brand’s awareness and drive positive consumer actions.
Now mobile marketing is getting more and more popular and that's why we should pay more attention for al those who promote sites in general.
Definitely a worthy approach to not only increase sales but to provide better customer assistance. It's always good to leverage what people are already using and in this case, as you said is internet and mobile devices. Take for example in a restaurant business. As a patron I get the privilege of being informed of today's menu without calling or going to the place myself and that, for me, would certainly be added points. :)
---Emma Ames, Pepper Virtual Assistant, http://www.peppervirtualassistant.com/
Mobile marketing is such a broad term just like online marketing. There's text marketing as well as finding a prospect from them finding a business through a mobile Internet search. I'm amazed at how everybody scoffs at this area of marketing like its a passing fad. I think in the near future, having a mobile website is going to be more valuable to a company especially for local business.
It's getting to a point that more people are connected to the web via a mobile device than a computer and many of these people don't even own a computer. Seeing that over 50% of all local search, for example, is done on a smartphone, that's something to really take notice of. Mobile website design needs to be much different for these devices and now with a lot of services like mobify.com, dudamobile.com and many others, businesses can create one pretty easily. However, other services that will do it for you like bestfreemobilesite.com do a good job for custom design.
I do agree that this area of marketing has to be taken seriously because mobile isn't going away.
Mobile apps is a useful tool for today's marketing but not for every industry. Customers may show great enthusiasm towards a certain app when it comes out, but pay attention here, are they really interested or just curious? Actually, reality has shown that it's not worthy for every business to invest thousands even millions on apps R&D. Unless you're sure enough that your customers will take your apps as part of their daily life (so does your business brand), don't rush into the app trap too quickly!
The opportunities in the mobile marketing and mobile advertising space are growing by leaps & bounds and are a powerful tool for the successful brand. Mobile marketing strategy doesn't mean starting from scratch. It can be easily integrated into your current internet based marketing initiatives. So now is the time to go mobile!