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Domain Authority and search engine strength

    • 5 posts
    August 30, 2014 1:58 AM EDT
    I am new to these concepts but overall am I right to assume that the higher your Domain Authority is the better all your webpages will rank in the search engine listings?
    • 2 posts
    September 8, 2014 10:10 AM EDT
    Hey Iggy,

    Yeah, that's correct. Basically search engines want to balance the relevance of a specific page (i.e. how well it matches the user's query) with the likelihood that the page is good quality (i.e. how often people link to the site in general).

    Moz has a good video on domain authority that you can see at http://moz.com/blog/whiteboard-friday-domain-trust-authority

    Hope that helps,
    Colin @ https://51moments.com
    • 3 posts
    September 9, 2014 3:46 AM EDT
    You also need to check page authority. There will be strong pages and weak pages even if the domain authority is good
    Colin@ http://www.clickonyou.co.uk
    This post was edited by CoolHandCol at September 9, 2014 3:47 AM EDT