July 26, 2014 10:46 AM EDT
the passion shines through your post, that's great!
Actually just before starting a new business some research needs to be done. A simple SWOT analysis tell you whether it worth to start or how - even it answers the what exactly.
In every business - including the coach (I believe) - it is needed to define the distinctiveness factor: what makes my product/service unique (and desired of course)? Does it have market potential? And after that some marketing... Is it possible to convey my message of "being unique" and is it persuasive enough? [namely cut through]
And please be warned: when you are too close to your business/market/key activity sometimes you can not see the obvious or worse: you see things that are actually not there. Be careful, plan, and act!